ABOUT US
Jon Peddie Research is a technically oriented marketing, research, and management
consulting firm. We have worked in the graphics and multimedia fields
for more than 30 years. Based in Tiburon, California, JPR provides specialized
services to companies in high-tech fields including graphics hardware
development, multimedia for professional applications and consumer electronics,
entertainment technology, high-end computing, and Internet access product development.
 Jon
Peddie, President
Contact jon@jonpeddie.com
Dr. Jon Peddie is a pioneer of the graphics industry, starting his career in computer graphics in 1962. After the successful launch of several graphics manufacturing companies, Peddie began Jon Peddie Associates in 1984 to provide comprehensive data, information and management expertise to the computer graphics industry. With those same goals in mind, he left JPA to form Jon Peddie Research in 2001 to provide a more customer intimate environment for clients, and to further explore the business of multimedia. Peddie lectures at numerous conferences on topics pertaining to graphics technology and the emerging trends in digital media technology. Recently named one of the most influential industry analysts, he is frequently quoted in trade and business publications, and contributes articles to numerous publications including as well as appearing on CNN and TechTV. Peddie is also the author of several books including Graphics User Interfaces and Graphics
Standards, High Resolution Graphics Display Systems, and Multimedia
and Graphics Controllers. Jon Peddie is recognized as one of the leading analysts in the country by AdWeek Magazine.
 Kathleen
Maher, Vice President; Editor-in-Chief, Tech Watch
Contact kathleen@jonpeddie.com
Kathleen Maher has worked as an analyst and journalist in technical
fields for more than ten years. In addition she has been a founding
editor for several publications including the Austin Chronicle,
a successful politics and entertainment magazine which has won several
awards and has launched the careers of many notable writers in the fields
of political journalism, entertainment, and fiction. In addition Maher
helped launch Interactivity, a monthly multimedia magazine that
defined the need for informational resources for creative professionals.
She was Editor-in-Chief of Cadence Magazine, the award winning
resource for CAD users. Formerly, Maher was the Editor-in-Chief of
The Peddie Report, one of the most respected insider reports published
today. She is the author of several well received reports including
the DVD Study and the regular Quarterly Report and a frequent contributor
to several publications including Communication Arts.
Leroy Becker, Senior Analyst
Contact leroy@jonpeddie.com
 Henry
Choy, Senior Analyst
Contact henry@jonpeddie.com
Henry Choy is an industry veteran of 19 years with senior level positions
in sales and marketing. Henry has been involved with the graphics, video,
and multimedia businesses since 1989 and delivered the first PC-based
3D texture mapping graphics card to Id Software in 1995. He has held
various positions in engineering, ISV evangelism, business development,
marketing, and sales with a number of leading companies. Henry has contributed
to several successful startups.
 Brad
deGraf, Senior Analyst
Contact brad@jonpeddie.com
Called by Wired " an icon of 3D Animation," and by Animation
Magazine as one of the "people to watch in 2001," Brad deGraf has
been a leader in computer animation in the entertainment industry since
1982, particularly in the areas of real-time characters, ride films,
and the Web. He has a BA in Math from UC San Diego, and studied architecture
at Princeton University and sculpture at Virginia Commonwealth University.
 Alex
Herrera, Senior Analyst
Contact alex@jonpeddie.com
Alex has spent more than 20 years engineering and marketing 3D graphics, video, and microprocessor chips. When he’s not skiing or biking the Tahoe backcountry, Alex is hard at work in his role as senior analyst for JPR, with a focus on 3D graphics and professional computing. Alex authors JPR’s Workstation Report and writes for TechWatch, and as a consultant continues to advise companies competing in the computer graphics and semiconductor businesses.
 Ted Pollak, Senior Gaming Analyst
Contact ted@jonpeddie.com
Ted Pollak has been following the video game industry for over 20 years. The majority of Ted’s career has been in the field of investment management where he has experience with companies such as Wells Capital Management, SDR Capital Management, and Hambrecht & Quist. Combining his knowledge of games and finance, he founded and launched the Electronic Entertainment Fund, an investment partnership focused on entertainment technology. Ted is the Senior Gaming Analyst for JPR, where he contributes to TechWatch, writes an industry report, and provides consulting in various areas of entertainment technology.
 Jake
Richter, Senior Analyst
Contact jake@jonpeddie.com
Jake Richter has been involved in the personal computer industry for
over 26 years, in functions ranging from computer sales and repair to
game design, software development, and journalism. He founded and then
later sold Panacea, Inc., at one time the largest independent graphics
display driver developer in the PC business. Jake was also the East
Coast Editor for Jon Peddie's PC Graphics Report, and is the author
of hundreds of magazine articles and several books on various aspects
of graphics, display, gaming, and computer technology. Jake is presently
a registered U.S. patent agent residing on the Caribbean island of Bonaire,
operates a web hosting company and several e-commerce web sites, and
provides technical advice and testimony in patent litigation matters
to a wide range of clients. Most importantly, Jake is a gadget and game
junkie. As a contributing editor for Jon Peddie Research, Jake provides
insights to TechWatch readers on trends and issues in intellectual
property, as well as the latest developments in game and entertainment
technologies.
C. Robert Dow, Editorial Assistant, Analyst
Contact robert@jonpeddie.com
Robert Dow writes many of the product reviews for Mt. Tiburon Testing
Labs, an occasional feature of Tech Watch.
 Shawnee
Blackwood, Assistant
Contact shawnee@jonpeddie.com
If you're on our mailing list, you'll recognize Shawnee's name—she's
the JPR staffer who sends out our "News and Opinionated Views"
email newsletter every two weeks. If you'd like to hear from Shawnee,
send her a note to that effect.
Where we are
Tiburon, California
Tiburon is one of the most beautiful places in the world. Unfortunately, for those old enough to remember, it looks a little like the village where "The Prisoner" was held captive for several TV seasons.
Luckily, up here on Mt. Tiburon, we need only descend to visit with locals when we run out of food. The locals seem to be just as happy with the arrangement. Tiburon is home to several fine restaurants including the Dynasty, Servino's, Guaymas, Rooney's and the world-famous Sam's.
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