Jon Peddie Research - a technically oriented marketing, research, and management consulting firm in the graphics industry.

3D Modeling and Animation Market Study

Posted by Webmaster on August 25th 2009 | Discuss
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If the 3D market is on the verge of major breakthroughs, and we believe it is – it must first suffer the same disappointments and cutbacks experienced by businesses during these hard times. There are very encouraging signs that new markets are opening up for 3D and here are larger opportunities in more traditional markets, the industry is going through a period of contraction and consolidation. As difficult as it is for all participants, this is often a prelude to growth and we believe that is true now.

The 3D Modeling and Animation market reached $237 million in 2008. Reflecting a difficult economy, the market will decline in 2009 to $221– and we expect it to remain essentially flat in 2010 as well.

However there is promise for new growth beginning in 2011 as new markets evolve, 3D on the web begins a new era, and it is hoped, digital film distribution new stereo 3D movies, and the recovery of world markets will increase demand for new movies. The game market is uncertain, but new platforms are increasing the demand for games in general and we believe 3D games will be an important part of that trend. Finally, postponed upgrades, and pent-up demand for expansion and new features will begin to have an effect in the second half of 2010.

A little more about the game industry: the game industry is the largest consumer for 3D modeling and animation software today. The trend will continue – however even the game industry is under siege as wallets clamp shut due to a falling economy. At the first half of 2009, the game companies are cautious and they’re reining in investment.