Jon Peddie Back Pages - It's all about the pixels

The moment of truth gets closer -

Posted by Jon Peddie on February 3rd 2016 | Discuss
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Too early to call it DOA, but definitely among the walking wounded The good news and bad about being a first mover is everyone looks to you as a bellwether—the leading sheep of a flock.  As reported elsewhere in this issue, Facebook’s CEO and founder

On being isolated - Is a VR face sucker that bad?

Posted by Jon Peddie on January 20th 2016 | Discuss
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I have, and may continue to, ridicule the idea of people voluntarily spending long periods of time in a VR HMD. Military, surgeons, and welders do it because they have to, but otherwise it’s a form of torture. But, let’s look at some of that criticism

CES—Convoluted Excruciating Suffering

Posted by Jon Peddie on January 6th 2016 | Discuss
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Where people actually pay to be tortured Last year more than 176,000 visi­tors came to Las Vegas (popula­tion 600,000) to stand in line wait­ing for taxis, food, and a chance to peek at gadgets of all sizes, shapes, colors, and prices. In addition to those 176,000, more

AR is the future, but

Posted by Jon Peddie on December 16th 2015 | Discuss
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For universal consumer use, there are still some obstacles AR, like VR, is and has been, used for industrial, military, and scientific applications in controlled environments, and by professionals who understand and tolerate the technologies’ limitations (while simultaneously helping to improve it). The problem with our industry is that

Buzzing around

Posted by Jon Peddie on December 3rd 2015 | Discuss
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I know how to talk the talk I’m going to get me a few of the IoT development kits every semiconductor and IP company is offering—all I’ll have to do is pick the one or two I can get as a demo unit, and

Is Google disrupting or stabilizing mobile SoCs?

Posted by Jon Peddie on November 18th 2015 | Discuss
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Fragmentation threatens market expansion Google representatives recently spoke with several SoC builders about developing chips based on Google’s designs. It is part of a push by the company to bring uniformity to what they fear is a fragmented universe of Android phones.  What would this mean for

Are autonomous vehicles the next frontier for the SoC?

Posted by Jon Peddie on November 9th 2015 | Discuss
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New platforms, new requirements, and rules will challenge the suppliers Do you have a GPU in your boat? Your car? Your airplane, tractor, or your motorcycle? Maybe not today, but developments in all those categories are underway. Automobiles, such as the Nvidia powered Tesla S have captured the industry&rsquo

The IP companies creep toward an SoC

Posted by Jon Peddie on October 21st 2015 | Discuss
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To build a truly heterogeneous SoC, you need at least four processors The announcement of ViriSilicon’s acquisition of Vivante heats up the IP space, and puts pressure on Synopsys (which recently acquire Virlogic, which previously acquired ARC) to get a GPU, and ViriSilicon to get a CPU, so

THE QUARTER IN REVIEW

Posted by Kathleen Maher on October 21st 2015 | Discuss
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Welcome to Q3. The last quarter seemed to a high point for irrational exuberance and experimentation. It was a quarter when everyone seemed to be looking for new business, any kind of new business. Companies are living in a time of optimism, yet they’re also see¬ing

Will VR reverse the discrete GPU trend?

Posted by Jon Peddie on October 7th 2015 | Discuss
Tags: amd nvidia gpu intel vr

Discrete GPU shipments have been in decline for some time, as software to take advantage of their power lags and Moore’s Law let free- GPUs, those integrated GPUs that come with the processor and aren’t charged for, catch up and run three- and four-year-old apps pretty