JPR's panel at CES—ETF 2005

Panel moderator: Jon Peddie, President, JPR, jon@jonpeddie.com

Bio—Dr. Jon Peddie is a pioneer of the graphics industry, starting his career in computer graphics in 1962. After the successful launch of several graphics manufacturing companies, Peddie began Jon Peddie Associates in 1984 to provide comprehensive data, information and management expertise to the computer graphics industry. With those same goals in mind, he left JPA to form Jon Peddie Research in 2001 to provide a more customer intimate environment for clients, and to further explore the business of multimedia. Peddie lectures at numerous conferences on topics pertaining to graphics technology and the emerging trends in digital media technology. Recently named one of the most influential industry analysts, he is frequently quoted in trade and business publications, and contributes articles to numerous publications including as well as appearing on CNN and TechTV. Peddie is also the author of several books including Graphics User Interfaces and Graphics Standards, High Resolution Graphics Display Systems, and Multimedia and Graphics Controllers. Jon Peddie is recognized as one of the leading analysts in the country by AdWeek Magazine.

Summary—What is an Entertainment PC (EPC)? An EPC is characterized by: a powerful CPU >2GHz, large system memory (512 MB), a high-performance graphics board with HDTV output, a high-quality 5.1 sound card (6.1 desirable), a TV tuner (multiple tuners desirable—multiple standards), an FM tuner (optional: a satellite radio tuner), a large (>60 GB) disk, a DVD player (writer desirable), CD R/W, a robust operating system, a Unified User Interface with remote control, photo processing and organizing software, music organizing and ripping software, movie organizing software (writing desirable), and optional features like high-speed internet access, EPG, transcoding. Do you have to have all those things? Yes, anything less is just a PC, best case a multimedia PC. The point is—to be an EPC it has to be something special. It has to unify the user's entertainment experience, concentrate and manage all media (not just some media), and be friendly, inviting, and provide a satisfying experience.     Download Slides     back to top

Summary—"The Entertainment PC as a Digital Video Home Centerpiece." The computer is in a transitional phase moving from the home office to the home living room. Advancements in better media entertainment and the means to experience that entertainment is transforming the PC into the ultimate PC home theater component. However, as the home theater transforms consumer expectations run high for equal or better performance video performance. Video on the computer needs to take a giant leap forward for home theater performance.     Download Slides     back to top

CyberLink—Professor Jau Huang, Founder, jau@gocyberlink.com

Bio—Dr. Jau Huang founded CyberLink Corp. in 1996 focusing on the development of digital video and Internet technologies. Dr. Huang, who teaches graduate students at the CSIE (Computer Science and Information Engineering) department of National Taiwan University (NTU), is also the founder of the Multimedia and Communications Lab at NTU. With years of extensive studies and researches, Dr. Huang and the CyberLink team have successfully developed digital video and audio core technologies that can be commercialized and packaged into several innovative video applications for the consumer market.

Summary—There are already three existing big categories in the marketplace: PC, CE, and game boxes. Will EPC (Entertainment PC) become another category or just a subcategory of either PC or CE? With the power of EPC, what new faces can it bring to existing PC and CE industries to fit consumers' expectations? The technology roadmap can be quite clear now, but the real challenges still come from how these complicated technologies fit into the KISS (Keep it Simple, Stupid) philosophy. We will address this issue with some examples newly shipped to the market.     Download Slides     back to top

InterVideo—Mike Ling, VP Marketing, mike@intervideo.com

Bio—Mike Ling has over 20 years of executive experience in engineering, sales, marketing, and business development at various high-tech companies involved with DVDs, DVB, set-top boxes, microprocessors, DSP, and more. Ling holds a Bachelor of Science in Computer Science from National Chiao Tung University, Taiwan, and Master of Science in Computer Science from California Polytech State University. Prior to joining InterVideo in 2002, Ling held lead technical and marketing positions at IBM APAC, Intel, Chips & Technologies (later acquired by Intel), and STM. While at Intel, he was a leader in enabling the PC software based DVD/DTV platform. He also founded Cyberlink's USA office and operations.

Summary—Today's consumers have an ever-expanding array of personal, family, and home computing and entertainment devices for specific and general use. Increasingly they want to have these devices "live" in an environment or ecology that they manage, control, share and use ... any time, anywhere. It is less a factor of PC vs. CE-based solutions because each has its features, benefits, and capabilities. Instead it is about evolutionary devices and solutions that are quickly and easily connected, are programmable, are easily updated, and are versatile.      Download Slides     back to top

Microsoft—Joe Belfiore, GM General Manager of the eHome User Experience team, joeb@windows.microsoft.com

Bio—General Manager of the Windows eHome Division, responsible for development, business, and marketing for Windows XP Media Center and Media Center Extender devices. A huge consumer advocate, Joe believes that the Media Center vision and mission will revolutionize the way people think about and use personal computers—transforming them from mostly productivity devices to the primary entertainment hub for digital convergence in the home.      back to top

Nvidia—Dan Vivoli, Executive VP of Marketing, danV@nvidia.com

Bio—Executive Vice President of Marketing for Nvidia. From October 1988 to December 1997, Mr. Vivoli held various positions at Silicon Graphics, Inc., a computing technology company, and was Vice President of Marketing before joining Nvidia in 1997 as Vice President of Product Marketing. From 1983 to 1988, Mr. Vivoli held various marketing positions at Hewlett-Packard Company. Mr. Vivoli holds a B.S.E.E. degree from the University of Illinois at Champaign-Urbana.      Download Slides     back to top

Inside the Digital Set-Top Box

Wednesday—January 5, 4:00 p.m.

Panel moderator: Christine Arrington, Senior Analyst, christinea@acaciarg.com

Bio—Christine Arrington is a leading analyst in the entertainment technology market. She has extensive experience in market analysis of technologies including digital set-top boxes, game consoles, digital television, interactive television, DVD hardware, entertainment PCs, and broadband consumer services. She has worked for such prestigious research firms as Penton Digital Media Research, where she managed the research division of Penton Media; International Data Corporation, where she managed the US Quarterly PC Tracker and Emerging Technology Markets programs; Arrington Research Group; and Paul Kagan Associates. Ms. Arrington has been quoted in major trade, investment, and popular publications including The Wall Street Journal, The New York Times, Computer World, Red Herring, and The San Francisco Chronicle, and she has been a guest analyst for CNBC and CNNfn.

Summary—"Inside the Digital Set-Top Box." From different geographies to different service providers the digital set-top box is continuing to evolve in innovative ways. It's not just cable and satellite anymore. Presenters will take you through the technology requirements for these evolving markets.     Download Slides     back to top

Panel moderator: Jon Peddie, President, JPR, jon@jonpeddie.com

Bio—Dr. Jon Peddie is a pioneer of the graphics industry, starting his career in computer graphics in 1962. After the successful launch of several graphics manufacturing companies, Peddie began Jon Peddie Associates in 1984 to provide comprehensive data, information and management expertise to the computer graphics industry. With those same goals in mind, he left JPA to form Jon Peddie Research in 2001 to provide a more customer intimate environment for clients, and to further explore the business of multimedia. Peddie lectures at numerous conferences on topics pertaining to graphics technology and the emerging trends in digital media technology. Recently named one of the most influential industry analysts, he is frequently quoted in trade and business publications, and contributes articles to numerous publications including as well as appearing on CNN and TechTV. Peddie is also the author of several books including Graphics User Interfaces and Graphics Standards, High Resolution Graphics Display Systems, and Multimedia and Graphics Controllers. Jon Peddie is recognized as one of the leading analysts in the country by AdWeek Magazine.

Summary—Wireless Media Processors provide incredible benefits to handsets including improved image processing, power efficiency, and amazing 2D and 3D graphics. 2005 will be a banner year for multimedia handsets and the software that will drive consumer adoption.     Download Slides     back to top

ARM—James Bruce, North American segment manager, James.Bruce@arm.com

Bio—James Bruce is ARM's North American segment manager for mobile products and has over 10 years strategic marketing experience in consumer products. Since 2000 James has been focused on the mobile market working with mobile carriers and handset OEMs and ODMs around the world to define handset features and next generation mobile services.

Summary—"At the Heart of the Smartphone." The ARM processor is used in over 90% of the world's mobile phones, and is the only supported processor by Symbian, Microsoft Windows Mobile, and PalmSource. In this presentation ARM will give an overview of its roadmap and how it will shape the future smartphones.b>     Download Slides     back to top

Fujitsu Microelectronics America—Thomas "Rick" Tewell, Senior Marketing Manager, ttewell@fma.fujitsu.com

Bio—Rick is a pioneer in the digital video field. He was cofounder of Sequoia Advanced Technologies, Inc. who, in 1994, developed one of the first digital video implementations for the Windows and PC platforms utilizing IEEE-1394, allowing users to connect digital camcorders to PCs for capturing and editing. Virtually all PCs today use this digital video technology in some form. In 2000, Ligos Corporation acquired Sequoia Advanced Technologies, and Rick and his team engineered a technology solution for converting video from digital camcorders directly to the MPEG-2 (DVD) format. This solution is in use by millions around the world today. Currently, Rick is currently with Fujitsu to help integrate their ground-breaking multimedia processors into mobile platform operating systems such as Windows Mobile, Symbian and Embedded Linux.

Summary—Early last year Fujitsu microelectronics introduced their first Mobile Media product, called Burgundy B_1. This is a highly integrated SoC device featuring hard-wired (not DSP) accelerators for MPEG-4, JPEG, and 2/D/3D graphics. One of the key issues facing both chip supplier and integrator is the integration of complex, multi-function hardware with the various RTOS options available to cell phone designers. While the task of mating OS and hardware is certainly not trivial, the Khronos standards such as OpenGL ES and OpenMax are designed to dramatically reduce the barriers and significantly improve software reuse. All, however, is not roses and candy in standards land. OpenMax is yet to be released and it appears that Microsoft is shunning the Khronos specifications in favor of their own implementations such as Direct3D Mobile and DirectShow in Windows Mobile. In the meantime, products are being developed and software developers must navigate a rocky landscape to implement complex multimedia hardware in mobile environments, sych as Symbian, Windows Mobile, and Embedded Linux. Could it be that we are headed for a multimedia standard showdown with the industry "caught in the middle"?      Download Slides     back to top

Hybrid—Ville Miettinen, CTO, wili@hybrid.fi

Bio—Ville Miettinen is the Chief Technology Officer and co-founder of Hybrid Graphics. During the last ten years he has been involved in the design and implementation of numerous software products in the games and 3D graphics industries. His research interests include dynamic code generation and software rasterizers, and he has authored conference and journal papers on graphics hardware and visibility optimization. He is a member of ACM SIGGRAPH, International Game Developers Association, the Khronos Group, and several JCP expert groups.

Summary—The infrastructure of multimedia components and the related ecosystem of technology providers has become large, complex, and diverse. Ville will make some observations on how the situation in the embedded world is different to the console and PC spaces, how the attempts to manage this complexity by industry standards etc. have succeeded so far, where we stand right now, and what future scenarios may lay ahead of us. The emphasis will be on the alignment of graphics and video standards, and the role that smartphones play as the highest-end graphics devices in this market.      Download Slides     back to top

Imagination Technologies—David Cooper, Product Manager, david.cooper@powervr.com

Bio—David Cooper has been involved in computer graphics for almost 25 years. While employed at Hewlett-Packard he developed the Starbase graphics library and managed many high-performance 3D graphics products. David was the Chair of the SPEC/GPC group, which has been creating credible end-user oriented graphics benchmarks since the late 1980s. Currently he is a PowerVR Product Manager at Imagination Technologies.

Summary—"Advanced Mobile Handset Graphics With PowerVR MBX." Application processors for handsets using PowerVR MBX graphics are being produced by Intel, TI, Renesas, Samsung, and Philips. Discover how PowerVR MBX embedded graphics technology enables advanced graphics features previously found exclusively in the desktop space to be migrated to mobile devices, and the new content opportunities this capability enables.     Download Slides     back to top

Nvidia—Brian Bruning, Director of Handheld Content, bbruning@nvidia.com

Bio—Brian Bruning heads up the Developer Relations function for Nvidia's handheld products. Prior to joining Nvidia, he served as CEO of Fathammer, a game developer and producer with a portfolio of successful 3D mobile games. Brian has run developer relations organizations for 3dfx, Creative Labs, and Red Jade and studied industrial engineering and management at Oklahoma State University.

Summary—Wireless Media Processors provide incredible benefits to handsets including improved image processing, power efficiency, and amazing 2D and 3D graphics. 2005 will be a banner year for multimedia handsets and the software that will drive consumer adoption.      Download Slides     back to top

Texas Instruments—Ward Pitkin, manager of the WTBU Cellular Systems SW Product Line Management group, pitkin@ti.com

Bio—As manager of the WTBU Cellular Systems SW Product Line Management group at Texas Instruments, Inc., Ward is responsible for all Cellular Systems software product marketing, including all HLOS, LLOS, multimedia, and telephony software products. Prior to this position, Ward was manager of the ADSL Product Line Management group at TI and business manager for TI's PC ADSL products. Prior to joining TI in 1998, Ward was Director of Marketing for Ethernet products at I-Cube, Inc.

Summary—The emergence of 3G is driving convergence of handheld consumer electronics onto the mobile phone handset. 2005 will see state-of-the-art image capture, video camcorder, digital sound, and 3D graphics ship on smartphones and multimedia phones. This presentation will explore the trends and challenges in 3G multimedia handsets today and provide a few glimpses of technologies expected to reach the shelves in the near future.     Download Slides     back to top

Digital TV: Its Components and Market Forecast

Friday, January 7, 9:00 a.m.

Panel moderator: Henry Choy, Senior Analyst, henry@jonpeddie.com

Bio—Henry Choy is an industry veteran of 19 years with senior level positions in sales and marketing. Henry has been involved with the graphics, video, and multimedia businesses since 1989 and delivered the first PC-based 3D texture mapping graphics card to Id Software in 1995. He has held various positions in engineering, ISV evangelism, business development, marketing, and sales with a number of leading companies. Henry has contributed to several successful start-ups.      Download Slides     back to top

Micronas—Rainer Hoffmann, Rainer.Hoffmann@Micronas.com

Bio—Rainer Hoffmann is President of Micronas Semiconductors Inc., responsible for Micronas business activities in North and South America. He has been with Micronas since 1995, working in the semiconductor field since 1985.

Summary—As exciting as the DTV transition is, it also makes the life of TV designers harder. In this presentation we take a look at the role DTV plays in the highly segmented TV market, suggest an optimized system partitioning, and discuss the support required by the global TV players in the DTV age.      Download Slides     back to top

Microtune—Gregory Zancewicz, Gregory.Zancewicz@microtune.com

Bio—Before joining Microtune, Greg Zancewicz was a Principal Engineer with Arris Group in Atlanta, where he also served as a Marketing Manager and as Vice President of Technical Operations in Brazil. Prior to Arris, Zancewicz was a Member of the Technical Staff at MIT Lincoln Laboratory. Greg holds Bachelor's and Master's degrees in Electrical Engineering from MIT and an MBA from Goizueta Business School at Emory University. Zancewicz is also a former U.S. Army officer.

Summary—RF tuners are critical components in digital television receivers and only recently have been integrated into single-chip ICs. These ICs employ processes and architectures that are fundamentally different from those employed in digital ICs and are likely to resist integration for some time to come. We will discuss some challenges in the development of these ICs that are specific to the U.S. digital television market.     Download Slides     back to top

Philips—Julian Humphreys, vice president of TV and Set-top Boxes, julian.humphreys@philips.com

Bio—Julian is responsible for marketing of the system portfolio of products addressing the total market for TVs and STBs. The portfolio includes the mature analog product ranges as well the new digital markets, matrix displays, reception of digital broadcast in TV and STB. Humphreys started his career with Philips in 1987, beginning in the development of PowerMOS transistors. He was then responsible for System and Applications for Power Products before moving into Product Marketing. In 1998 he became the International product marketing manager for Video Products within the Consumer IC business, marketing the OneChip TV family and the launch of the first Ultimate One Chip (UOC). In 2001, Humphreys became the general manager of the Digital TV sector, working on the first integrated Digital TV Systems. Humphreys holds an Honors degree in Electronics and a Ph.D. in Semiconductor Physics from the University of Liverpool in the United Kingdom.

Summary—"Simplicity In Digital." Digital broadcast and the introduction of matrix type displays such as LCD and PDP will transition television into the digital world. Technology for digital television has been available for several years with a large range of products already available. These products have enabled the early volume growth phase; however, in a global market for TV currently at 150 million units sold annually, DTV still accounts for under 10% of products sold. This presentation looks at the challenges that must be addressed in the next-generation systems to create a value proposition for digital television that will appeal to the pragmatic buying behavior of the majority of consumers.      Download Slides     back to top

Zoran—Vinayak Bhide, Director Platforms Marketing, DTV Division, Corporation Vinayak.Bhide@zoran.com

Bio—Vinayak manages the strategic and tactical aspects of digital TV and set-top box platforms and software products developed by Zoran's DTV Division. He is responsible for product definition and marketing the systems and software products. His business development responsibilities include identifying and working with partners and customers to enhance the capabilities of Zoran products. Prior to Zoran, Vinayak was Systems Applications Engineering Manager within the Consumer Products Division at LSI Logic Corp. and was responsible for the development of the set-top box platforms products.

Summary—A discussion of silicon manufacturers' challengesÊfor HDTV market and the changes coming in the future within a digital home. Vinayak will also talk about Zoran's vision for a connected digital home.     Download Slides     back to top

Media Server Strategies—Blueprint for Success

Friday—January 7, 11:00 a.m.

Panel moderator: Jon Peddie, President, JPR, jon@jonpeddie.com

Bio—Dr. Jon Peddie is a pioneer of the graphics industry, starting his career in computer graphics in 1962. After the successful launch of several graphics manufacturing companies, Peddie began Jon Peddie Associates in 1984 to provide comprehensive data, information and management expertise to the computer graphics industry. With those same goals in mind, he left JPA to form Jon Peddie Research in 2001 to provide a more customer intimate environment for clients, and to further explore the business of multimedia. Peddie lectures at numerous conferences on topics pertaining to graphics technology and the emerging trends in digital media technology. Recently named one of the most influential industry analysts, he is frequently quoted in trade and business publications, and contributes articles to numerous publications including as well as appearing on CNN and TechTV. Peddie is also the author of several books including Graphics User Interfaces and Graphics Standards, High Resolution Graphics Display Systems, and Multimedia and Graphics Controllers. Jon Peddie is recognized as one of the leading analysts in the country by AdWeek Magazine.

Summary—What Is a Media Server? Is it a Gateway? Yes, and it is the convergence box. It could be inside a digital entertainment box or an Entertainment PC. There will be both stand-alone and integrated systems, and they will be in competition with various other systems trying to accomplish the same things. What Is the market for a Media Server? It's going to be huge and long-lasting, over $5 billion by 2008, composed of stand-alone boxes, integrated added value functions. However, there will be conflict and confusion for consumers as well as conflict and confusion for suppliers.     Download Slides     back to top

ADS Tech—Mike McCoy, President, mccoy@adstech.com

Bio—Mike McCoy, founder and president of ADS Tech, was one of the first to deliver a successful solution in the multimedia/PC arena. The company's PYRO 1394/FireWire product line was the first consumer-priced digital video editing solution in the PC marketplace. A year later, the brand name Pyro was synonymous with FireWire for the PC and Macintosh. Since then, McCoy has been a driving force in moving USB 1.0 and now 2.0 connectivity products in the mainstream home user environment.

Summary—Fresh on the heels of the DVD phenomenon and skyrocketing forecasts for DVD burner sales in 1997/8, ADS Tech (and other firms) saw that the home PC had the potential of doing more than handle finances and homework. With so much power and flexibility available, they had an idea that the system could actually become the central control unit for a host of consumer electronics devices. It was logical that the USB and FireWire ports could provide the access point for everything—personal video, TV, music and an array of entertainment and home appliances. In 1999, ADS Tech was the first to deliver a FireWire consumer-priced digital video editing solution. Breaking the video production cost/complexity barrier has been the first phase of moving the home PC from the back room to the center of the family enjoyment. Now that low-cost USB ports are available on even the least expensive home computer, consumers, ADS, and others are finding innovative, enjoyable ways to make it fast, easy, and economic to capture, modify, share, and playback audio, video, and programs from the family multimedia hub .. .the PC. CE manufacturers are increasingly taking advantage of this trend to manage the entertainment opportunities for the entire family. It is finally emerging as an instant success and there is even more on the horizon.     Download Slides     back to top

Airgo Networks—Beau Beck, Vice President, Business Development beaubeck@airgonetworks.com

Bio—Beck brings fifteen years of software and hardware experience driving business development, marketing, and product management. Before joining the Airgo team, he consulted with several high technology companies focused on strategic planning, business modeling, and new sales channel development. He also served as a Director at Akamai Technologies, where he launched a new ASP division and a suite of six Internet products. Prior to that, he worked for Sony Corporation in both the U.S. and Japan for eight years.

Summary—Airgo Networks' Beau Beck will discuss what MIMO technology means to media center strategies. Specifically: MIMO technology simultaneousl, multiplies coverage area—extends reach, multiplies data speed—extends applications, multiplies reliability—eliminates hassles . This new wireless performance frontier allows consumers to do more with their wireless over longer distances: whole home coverage, high-quality multimedia streaming, no more cables; no more Ethernet. Also, people can simplify their home networking and entertainment systems: wireless you can trust , wireless that always works for everything.     Download Slides     back to top

Cirrus Logic—Brian Heuckroth, VP Marketing, DVD Recording, brian.heuckroth@cirrus.com

Bio—Vice President, Marketing for Video Recording of Cirrus Logic, he joined Cirrus Logic in December of 2001. Heuckroth has 25 years of experience in marketing high-technology products and services, both in the consumer and enterprise markets. Previously, he was VP of Marketing for Stream Machine Company, a fabless semiconductor start-up focused on video recording, and Vice President of Marketing and Business Development at Starlight Networks, the start-up pioneer of MPEG-based streaming video from 1998 to 2000. He has held marketing positions at Sun Microsystems, Adobe Systems, Software Publishing, and Hewlett-Packard.

Summary—We will examine the evolution of the Media Server from a consumer as well as a silicon point of view, and give a technological basis for the features and price points involved. We will venture some predictions into the form and function of the media server of the near future, and why the CE or the PC model may eventually win the hearts and dollars of the consumer marketplace.      Download Slides     back to top

InterVideo—George Tang, Vice President of Product Development, george@intervideo.com

Summary—Only the PC is keeping the PC out of the living/family room. People don't want the waiting game for their home entertainment systems. They want the capabilities and benefits of bringing all of their TV, VCR, music, photo and DVD enjoyment into one system solution. They also want their remote control to deliver all the entertainment options from 10 feet ... instantly.

Some of the areas that will be covered include: The solution begins with open environment Linux OS implementation. Why? The solution needs to enable power management, noise control and be flexible. Why? Basic technology that InterVideo calls Instant Media Technology (IMT).      Download Slides     back to top

Micronas—Kai Scheffer, Kai.Scheffer@Micronas.com

 Bio—Kai started with computer programming in 1981 and joined ITT Intermetall (later aquired by Micronas) in 1986 as a student technician. He built some of the first TV and Teletext applications with PiP for home PCs in 1989. From 1992 to 1996 he served as independent consultant and developer for ITT Intermetall, Novell Networks (Certified Professional Network Developer), Mannesmann Mobile, and Kyocera Electronics. Joined Micronas in 1996, defining TV, MP3, and USB chips and applications for PCs and game consoles. Kai has held various application and marketing positions within Micronas both in Germany and in the U.S. In 2003 he started promoting and defining PCI Express products within Micronas. Most recently, Kai assumed the position of Director of Home Media to lead business activities of Micronas in this field.     Download Slides       back to top

WISchip International—Jim Nguyen, Director of Marketing, jnguyen@wischip.com

Bio—Jim Nguyen is Director of Marketing at WISchip International, a semiconductor solutions provider for the digital home. Most recently, Jim was with MIPS Technologies where he initiated and managed MIPS's focus on Digital TV and DVD-Recorder market segments, elevating MIPS to the number one processor architecture in both markets today. Prior to MIPS, Jim was responsible for product line management at Sigma Designs, Chips & Technologies and was also a principal founder of ViaNet Consulting, a networking solutions company that specialized in developing streaming audio video applications.

Summary—Consumers want the convenience of accessing content from anywhere in the home. This goal is, however, limited by device capabilities both technically and legally. This discussion will focus on strategies to help overcome these technical and legal boundaries; we will be analyzing key technology trends that will enable new business models, protect content, and allow consumers to access the content on any device, anywhere in the home.      Download Slides     back to top