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Event Date: October 29, 2015
Location: Hyatt Regency San Francisco Airport, 1333 Bayshore Highway Burlingame, California


A conference for people interested in virtualization technologies for added resources, efficiency, collaboration, and remote computing.

The Virtualize 2015 Conference will take place October 29th at the Hyatt Regency San Francisco Airport

The potential of virtualization technology is huge: work anywhere, anytime, on any machine. Companies that have successfully made the transition are taking advantage of remote resources to better collaborate, optimize available resources as well as scale up for peak demand situations. Often, companies report unexpected benefits, but nothing comes for free and that’s especially true of technology. There are many ways to exploit virtualization at varying price ranges and complexity.

For additional info on this market, see Rick Merritt’s article, “Graphics Expand in the Cloud” in EE Times

This is the second year for JPR’s Virtualization conference. It’s a gathering where all attendees have a chance to meet and discuss the different ways in which virtualization technology is playing out for companies and individuals. Last year’s conference was a successful blend of customer presentations and vendor debates. This year we’re adding some hot topics around the fast approaching future and performance issues.


8:00-9:00 a.m

Registration and Coffee

Come early and meet the presenters and see what companies are doing to make virtualization work.

9:00 a.m.

Opening Presentation: The Lay of the Land

JPR describes the ways we're seeing virtualization being put to  use today and the technology driving it. We will also present the results from our survey of end users asking about their knowledge and use of virtualization technology. 

Presenter: Jon Peddie

9:30 a.m

Advances in AEC

David Burns of McCarthy Building Companies will describe the system McCarthy has built to more efficiently share large graphic files from design software and associated data files within a secure system available from the conceptual stages to work on the site.

10:00 a.m.

Remote Sensing & GIS Cloud Deployment

Patrick Berner of Hexagon Geospatial will describe Hexagon's journey to build a virtualization system allowing the company to connect with thousands of users worldwide. The challenge: how do you deploy your application in an immediate, but secure way. The discussion will cover  the pitfalls encountered and the system Hexagon has ultimately built.




Panel: Best Practices for Large and Small Companies

Virtualization experts will outline the options for large and small companies who are interested in leveraging the power of remote processors. Panelists will outline the structure of different virtualization approaches and discuss applications.

Moderated by Kevin Krewell. Panelists: Simon Bramfitt, Nick Pandher, Gary Radburn, Rick Tewell

12:00 pm

Opportunities for Healthcare

Mark Watts of Novarad is committed to using technology to foster team-based healthcare with patient engagement. At Novarad, Mark has taken advantage of VDI to build an IT platform for image archiving. 




Benchmarking Virtualized Processors

What can you really expect from virtualized systems in terms of performance. There are a lot of claims being made about performance. What is the truth? SPEC (The Standard Performance Evaluation Corporation)  is a non-profit industry consortium that benchmarks systems and applications in real-world settings. The organization is made of up competitors who work together to build better systems. This conversation is likely to be very spirited – and if it’s not, bring your questions and your experiences to the discussion.

Moderated by Nathan Brookwood.

Panelists: Jon Konieczny, Ian Williams, David Watters


Virtualized Experience

Inventor and visionary, Jack McCauley will talk about how Virtualization technology can enable a new generation of gaming, entertainment, and community through shared experiences.


What the Gaming Industry Teaches Business About Virtualization

Shinra Technologies, Inc. is a New York-based cloud gaming company that uses its patented remote rendering technology to enable the creation of bold, new gaming experiences that are not possible on any other platform. Shinra is shepherding the development of cloud games with top-tier partners, curating the best content and distributing these and other games on its platform.

Chris Cataldi, Director of Business Development at Shinra Technologies will talk about building a cloud gaming platform for tomorrow’s gaming audience.




Panel: Is the Gaming Industry Building the World's Largest Virtualization Demo Ever?

Virtualization technology promises to change the landscape of gaming and business.  Hard lessons have been learned, new forms of entertainment are emerging and more engaging ways of working with customers and colleagues are emerging. The panel will discuss the ways in which our engagement with information and entertainment is changing.

Moderated by Ben Bajarin.

Panelists: Phil Eisler,  Chris Cataldi, Jack McCauley, David Burns


Closing Panel: Future Technologies

The arrival of virtualization signals the disappearance of the computer and a more fluid flow of communication and electrons for designing, building, making, and playing. The closing panel will review what we’ve learned and where we might be going.

Moderated by Jon Peddie. 

Panelists:  Ben Bajarin, Kevin Krewell, Nathan Brookwood


Stay for Cocktails

The Virtualize conference will close with a cocktails and exhibits to give attendees a chance to follow up with presenters and exhibitors. It will be a good opportunity to socialize and network. 

Featured Speakers

David Burns

David Burns Dave Burns is the Director of Field Solutions for McCarthy Building Companies, where he currently leads a technology delivery team focused on the company’s 3+ billion dollar portfolio of work. Dave has nine years of technology implementation experience within the construction industry, starting as a systems consultant with Oracle Professional Services before joining McCarthy in 2007. Dave has designed, developed, and deployed numerous industry solutions, primarily focused on construction operations teams in the field. Dave has been a presenter at Autodesk University, facilitiating a leadership panel discussion on large-scale technology deployment strategies. His team’s efforts in technology deployment were recognized with the 2014 ‘Best Practice Award’ by Training Magazine, a year in which McCarthy placed #6 overall on the ‘Top 125’ list.

Jack McCauley

Jack McCauley was Vice President of Engineering at Oculus VR; he is now working on his own projects at McCauley Labs. Mr. Mccauley is a hardware engineer and consumer electronics designer. He has over 25 years of experience in the video game industry, working with companies like Atari, RedOctane, Activision, and Microsoft. He is a member of the MEMS Industry Group and a leader in the video game peripheral engineering space. Jack will be speaking about the potential of VR technology and virtualization technology for shared visual experiences.

Mark Watts

Since 2014, Mark has been the Vice President of IT Solutions for Novarad Corporation. Mark is responsible for developing the service line for Enterprise Imaging Strategies, Vendor Neutral Archive and Virtual Desktop Infrastructure. As a thought leader for Community Health Systems he developed an Enterprise Imaging Roadmap and deployment plan for 130 hospitals. He is currently working with Lifepoint hospitals 60 sites. Mark co-chair of Health Information and Management Systems Society workgroup and collaborates with leaders at Healthcare Systems and ACOs, such as Duke Healthcare, Intermountain Healthcare, Cleveland Clinic, Catholic Health Initiatives, HCA, Hospital for Special Surgery NYC and Health Partners to develop Imaging Strategies.

Patrick Berner

Patrick Berner is Director of Business Development and Strategic Partnerships – Americas at Hexagon Smart M.App. Patrick focuses on partner development and strategy supporting Hexagon Smart M.Apps. His background spans 17+ years in Business Development and Sales Management, across various vertical market segments. His experience includes focusing upon Defense and Intelligence programs, Network Operation Centers, Display Technologies, Biologics, Valuation and Taxations Software. In addition, Berner has extensive expertise in Geographical Information Systems (GIS) and the collection planning and data analysis of multi-sensor satellite platforms both commercially and nationally.

Gary Radburn

Gary Radburn is the Director of Workstation Virtualization globally at Dell Inc. With over 25 years experience in the technology industry, ranging from Engineering to Sales and Marketing, Gary has had experience of all aspects of designing successful products and solutions and bringing them to market. He has worked for companies such as Digital Equipment, 3Com and most recently (for the past 13 years) at Dell. Originating from the UK, where he managed the OptiPlex client business for EMEA, he went on to lead the Workstation Solutions team in the US and then championed graphics virtualization for Engineering applications. This has now become one of the most talked about topics from workstation customers today and will be for the foreseeable future. He still retains his English accent thankfully assisted by the presence of BBC America on TV.

Nick Pandher

Nick Pandher is VP of Marketing at Numecent. He has over 20 years of experience in workstation, GPU and datacenter technologies at system and technology market leaders. Focused on taking technology from concept to customer integration and deployment success. Nick has run customer facing technology teams at 3dfx and NVIDIA in both the US and Europe and run business development for new markets. Nick ran the Asia Pacific region for Remote Protocol vendor Teradici introducing zero client technologies in a wide range of devices while also building enterprise customer success in the region with partner VMware. After a short stint at AMD to launch Virtualized GPU technologies, Nick joined Numecent to drive their Cloudpaging technology to the forefront of modern application deployment.

Phil Eisler

Phil Eisler, General Manager, Cloud Gaming, NVIDIA Corporation Phil leads a business unit that designs and operates NVIDIA’s GeForce NOW service that makes gaming easy and instant by streaming games from cloud data centers just like a Netflix for games. Phil joined NVIDIA in 2009 to work on 3D Vision stereoscopic gaming and sees great potential to deliver S3D games to 3DTVs via the cloud. Prior to joining NVIDIA, Phil worked in leadership positions at Advanced Micro Devices and ATI Technologies for 14 years in graphics processor, digital TV and chipset divisions. Phil holds a bachelor’s degree in Electrical Engineering from Queen’s University in Kingston, Ontario and an MBA from the Ivey School of Business at the University of Western Ontario.

Nathan Brookwood

Research Fellow at Insight 64 - As an active participant in the information technology industry since the days of the first transistorized computers, Nathan has worked for and with suppliers of mainframes, minicomputers, personal computers and semiconductors. Some associates recall observations that date from Nathan’s “Insight 12” activities as a PDP-8 systems programmer. His responsibilities have included hardware and software development, as well as product and strategic marketing. He launched a variety of hardware, software, communications and chip-level products. He has analyzed and commented on the industry from perches at both D.H. Brown Associates and Gartner/Dataquest. In 1998 Nathan founded Insight 64, where he works with clients who value his unique blend of marketing and technology skills. Although best known for his knowledge of the semiconductor market, he also works in closely allied system markets where improved semiconductor technology plays a key role.

Dr. Jon Peddie

Founder and President Jon Peddie Research - Dr. Jon Peddie is one of the pioneers of the graphics industry, and formed Jon Peddie Research (JPR) to provide customer intimate consulting and market forecasting services. Peddie lectures at numerous conferences on topics pertaining to graphics technology and the emerging trends in digital media technology. Recently named one of the most influential analysts, regularly advises investors in the GLG network, he is frequently quoted in trade and business publications, was the former president of Siggraph Pioneers, and he is also the author of several books his most recent, The History of Visual Magic in Computers. Dr. Jon Peddie was recently honored by the CAD Society with a lifetime achievement award.

Kevin Krewell

Kevin Krewell is a principal analyst at Tirias Research. He has more than 25 years of industry experience in engineering and marketing positions. Before joining Tirias, Krewell held analyst positions with the Linley Group and In-Stat. He has also held director positions at Nvidia and at Raza Microelectronics (now part of Broadcom). Krewell has 10 years experience in engineering roles. He has been a frequent presenter at Linley Tech conferences, Microprocessor Forum, and other industry conferences. As an analyst, he has been quoted in the technical and business media, including AllThingsD, Barrons, CNet, EETimes, Forbes, San Jose Mercury News, The Guardian, The New York Times, The Oregonian, and Wall Street Journal. Kevin earned a bachelor’s of science degree in electrical engineering from Manhattan College. He also holds masters of business administration from Adelphi University. He is a member of the IEEE as well as a member of the Microprocessor Oral History SIG for the Computer History Museum.

Ben Bajarin

Sr. Analyst at Creative Strategies - Ben joined Creative Strategies in 2000 and has primarily focused his analysis and research on the consumer technology industry and consumer technology products. He has provided custom industry analysis and developed strategic plans for clients in the markets of the digital home, mobile computing, personal electronics, personal computing, the digital lifestyle and interactive entertainment media. His overarching goal with his analysis is to understand how and why consumers will use new digital technologies in their everyday lives both in the present and in the future. He has provided custom analysis and research for companies like Lenovo, Sony, HP, Dell, Toshiba, Philips, Palm, NVIDIA, Intel, AMD, Qualcomm, Samsung, Motorola, Corning, and Microsoft to name a few. He speaks regularly at industry events and trade shows, appears frequently on technology radio shows, is quoted frequently by the press and has regular local and national TV appearances commenting on the latest technology news.

Rick Tewell

Rick has more than 30 years of engineering experience with a special focus on embedded graphics technology. Previously, Rick was the Director of Engineering for Fujitsu Semiconductor and Automotive Execution Manager for Tegra for NVIDIA. Rick is now the Worldwide Software Manager for the Freescale Microcontroller Group with 350+ full time engineers reporting directly to him supporting the Freescale Kinetis and i.MX product lines. He also heads the Graphics Architecture team for i.MX products and is responsible for all high performance graphics engineering activity including design, development and strategy.

Jon Konieczny

Jon Konieczny is a graphics software engineer at Intel and a participant in the SPEC Graphics and Workstation Performance Group (SPEC/GWPG). SPEC/GWPG is responsible for SPECviewperf and SPECwpc, graphics and workstation performance benchmarks that support virtualization. Dr. Konieczny optimizes both CPU and GPU performance at Intel, handles driver debugging, and implements OpenGL tests and demos. He holds a Ph.D. in computer science, with multiple publications in the field of computer graphics.

Simon Bramfitt

With over thirty years’ experience in technical, senior management, and industry analyst positions in North America, Europe and the Middle East, Simon has long been recognized as a thought leader in end user computing space and includes VMware, Citrix, Dell, and Cisco amongst his past clients. Simon writes for The Virtualization Practice and Gigaom Research, and is a regular speaker at virtualization, datacenter and cloud computing events, presenting IT strategy and in-depth technical sessions, chairing panel sessions, and hosting all day workshops, as well as delivering webcasts and podcasts. An experienced solutions architect with unmatched insight into the challenges of designing large high availability presentation and desktop virtualization systems, Simon has held key technical roles in three startups and has also served as a member of the advisory board of several other startups. In 2010 Simon founded Entelechy Associates, an independent technology analysis consultancy, and in 2015 joined virtualization and data management vendor Sphere 3D Corp. as Chief Technologist.

Ian Williams

an Williams is Director of the Applied Engineering team within NVIDIA's Professional Visualization Group. He is the former chair of the SPEC Graphics Performance Characterization (SPECgpc) Group, developer of the SPECviewperf benchmark. Prior to NVIDIA he worked for Silicon Graphics and Rolls Royce Commercial Aerospace. Ian holds a BS degree in Engineering Science and Technology from Loughborough University (UK) and an MBA from Pepperdine University (CA, USA).

Dave Watters

David Watters is AMD’s Director for Industry Alliances. He is responsible for Industry Alliances and Vertical Market Development for AMD FirePro Professional Solutions.

Chris Cataldi

Chris Cataldi is director of business development. He comes to Shinra with a broad business background in management consulting, new business development, and organizational development for Japanese blue chip companies specializing in the B2B sector. Most recently, he worked at a boutique Tokyo consultancy focusing on strategic due diligence and technology innovation for semiconductor manufacturing, the Internet of Things and wearable computing. Previously, he was employed by Mitsubishi Corporation, where he was responsible for global human resources strategy as well as executive leadership and entrepreneurship programs. He holds his MBA from Madrid's IE Business School with specializations in global management and entrepreneurship. Christopher brings a great deal of enthusiasm to his role at Shinra Technologies, which ties together his lifelong interests in gaming interactions, service design, and disruptive innovation.


Who should come to Virtualize 2015

Virtualize 2015 will provide an engaging overview of virtualization technology for those just now developing their strategy as well as providing a rare opportunity for those mid-process to directly connect with experts across the industry. At the conference you will hear about the options available for building a system that can:

  • Provide access to additional processing resources as needed
  • Provide powerful remote workstation resources across your network or across oceans
  • Provide real time interactive collaboration
  • Extend software resources to team members via browser

The conference will feature speakers who have built systems within their own organizations, develop systems for their customers, and the makers of hardware and software components for virtualization.

Attendees will hear about a range of options for virtualization and they’ll have a chance to get frank and honest answers from the people working in the field.