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Augmented Reality hits the mainstream - A darling of technorati Marvel is bringing it home

Posted by Jon Peddie on August 6th 2009 | Permalink
Categories: Software Review
Tags: 3d marvell boeing avatar mattel startrek augmented reality

Immersive Technologies’ AR demo.If you’ve ever seen a yellow scrimmage line appear in the field of a football game, you’ve experienced AR (Augmented Reality), which is a term credited to Thomas Caudell in 1990 when he was with Boeing. Lots of companies and universities have experimented with it, and there are games being played on mobile phones in Japan right now (you point your camera phone at a place and on your screen is superimposed a graphics image of a treasure or a monster). At San Diego Comic-Con 2009 last week, Mattel showed a new line of action figures based on…