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Learn how Microsoft and Sony are becoming virtual financial institutions with their micro-payment and virtual point systems. Ebay has long been the marketplace for these transactions; is there an opportunity for PayPal to get in the game? Video game advertising is receiving higher and higher percentages of advertising dollars and challenge traditional mediums for reaching teens and young men. Game advertising has the potential to partially subsidize game development expenses, which are rising quickly, sometimes to over $20 million. Learn how another big money-maker is creeping up unnoticed in the form of in-game shopping, and who’s in the best position to profit from this phenomenon. See something you like in the game? Click and buy. Some say the PC game market is dying. They have their heads in the sand. Over the past few years we have seen incredible growth in MMOGs and casual gaming revenue. The PC game market is as robust as ever and will grow to fantastic levels of revenue as multiplayer games leverage multiple revenue models simultaneously. Have you purchased a game off the Steam engine yet? You most certainly will in the future, or from some similar distribution network. How will retailers respond to this? How can they retain revenue from video game sales as the industry moves toward a direct distribution model? Creative answers for tough questions, this report looks at the potential winners and losers and predicts how they may find a common ground. $180,000 to make a game that’s been played over 100 million times? Casual games aren’t for grandma anymore, and they reap more advertising dollars than any other macro-genre of the video game industry. Can Casual’s success re-invigorate its natural partner, the mobile game market? Is mobile being overhyped? What direction will Mobile take that most people currently don’t expect? End user price: $4,995.00 Site license: $4,995.00 Special price to TechWatch subscribers: $3,995.00 (for special price or for more information, contact ted@jonpeddie.com or call 415/435-9368 ) |
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