PC TV Report Series

PC TV STUDY SERIES

Introduction

The PC TV receiver market has been steadily growing and attracting new viewers/users every year. Thwarted in the early years by limited OS, CPU, memory, and graphics controller support, and challenged by costs, those problems have been overcome and it's now possible to watch TV on a PC. The TV tuners can receive a wide variety of signals from terrestrial analog (in three standards: NTSC, PAL, and SECAM), as well as terrestrial digital (in two formats: 480i and 1080p), cable in analog and/or digital, and satellite (in standard definition or HDTV.) TV tuners can be solid state, or discreet (i.e., in a "can").

There are (at least) three ways to get TV reception capability:

Stand-alone TV tuner add-in board

Integrated TV tuner and graphics controller add-in board

External TV tuner linked via USB or IEEE1394, or a special connector on a graphics AIB

An add-in board (AIB) basically means it is not a discrete set of chips on the mother (system) board, also known as "down." An AIB can be "added" at time of manufacture by the OEM, or at time of distribution by the reseller (for SKU management), or by the user/consumer (after market or retrofit).

Also, with today's advanced bus and OS structures in PCs and Apple computers, it is possible to have more than on TV tuner in a system.

Some of the findings in this report are:

The overall market size of the PC TV AIB category is small in comparison to most other PC accessory categories because it is not an essential component in the same way that a graphics AIB, mouse, display, or CD is. However, it has a higher CAGR than any of those categories.

32 companies are supplying one form or another of PCTV, with three companies capturing 65% of the market

Total annual sales are $220 million and growing at a CAGR of 32.2%

Home entertainment system will expand the market

PC TV Market 1
Introduction 1
Technical considerations of TV in a PC 2
      Video overlay and color 2
      Remote control 4
            Digital Video Recorder 5
      Closed caption context capture—Killer app? 5
      Picture-In-Picture 6
      Video out 6
            S-Video connector pinout 7
      Semiconductors 7
            Analog Devices 7
            ATI 8
            Connexant 8
            Philips 8
      Tuners 10
Market conditions 11
      Types of consumers 11
      Sales channels 11
      Market size 13
      Geographic distribution 14
      Current users 16
            Premium channels 16
            Cable TV 17
            Satellite TV 17
            Terrestrial 18
      Summary 18
Suppliers 19
      ATI 19
      Hauppauge 19
      Prolink 19
      Videomail 20
      Supplier list 20
      PC TV AIBs with Linux 23
            TV Applications 23
            DVR Applications 23
            Remote Control Applications 23
            Teletext Applications 23
Appendix 24
       TV resolutions 24
      YUV 24
      CCIR 601 25
      YIQ 25

Table of Figures

Figure 1. PC TV subsystem architecture 3
Figure 2. ATI's and HauppaugeÕs remote control 5
Figure 3. Sales channels of PC TV AIBs 13
Figure 4. Sales channel network for PC TV AIBs 14
Figure 5. Worldwide sales 15
Figure 6. Market share of PCTV suppliers 16
Figure 7. PC TV AIB unit shipments worldwide 17
Figure 8. Geographical shipments of PC TV AIBs 18
Figure 9. Distribution of premium TV consumers in U.S. 20
Figure 10. PixelViewÕs All-in-ComboTV 256 23

Table of Tables

Table 1. PC TV AIB worldwide shipment 14
Table 2. PC TV AIB shipments geographical 16
Table 3. PC TV AIBs suppliers and products 22

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PC TV STUDY SERIES

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Introduction

Table of Contents

Table of Figures

Table of Tables

Price List