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JPR Special Series

PC TV Study Series

Price List

• ORDER NOW

Download PC TV Market report (Zip of PDF file; password required)

Download PC TV Consumer report (Zip of PDF file; password required)

JPR's PC TV Study Series consists of two studies on PCTV: a market study and a consumer study. Some of the findings are surprising. PCTV is moving from an early adopter and hobbyist product to a mainstream product. PC suppliers are building it into their systems (Apple has for years). (Read press release.)

The two reports are as follows, and they can be purchased separately or bundled (see price list below):

"The PC TV Market Today and in the Future": A Market Study (download Table of Contents in PDF format)

"PC TV and Consumer Attitudes": A Consumer Study (download Table of Contents in PDF format)

The PCTV receiver market has been steadily growing and attracting new viewers/users every year. The adoption of PCTV was slowed in its early years by limited OS, CPU, memory, and graphics controller support, and costs were likewise a challenge. Those problems have been overcome and it's now possible to watch TV on a PC. There are (at least) three ways to get TV reception capability:

  • Stand-alone TV tuner add-in board

  • Integrated TV tuner and graphics controller add-in board

  • External TV tuner linked via USB or IEEE1394, or a special connector on a graphics AIB

An add-in board (AIB) basically means it is not a discrete set of chips on the mother (system) board. An AIB can be "added" at time of manufacture by the OEM, or at time of distribution by the reseller (for SKU management), or by the user/consumer (after market or retrofit). Also, with today's advanced bus and OS structures in PCs and Apple computers, it is possible to have more than one TV tuner in a system, allowing the user to look at multiple channels at once (PIP—picture-in-picture) or have cable and over the air TV.

In our recent market study, "PC TV Market Today and Future," we also found that:

  • The overall market size of the PC TV AIB category is small in comparison to some other PC accessory categories because it is not an essential component in the same way that a graphics AIB, mouse, display, or CD is. However, it has a higher CAGR (Compound Average Growth Rate) than any of those categories.

  • 32 companies are supplying one form or another of PCTV, with three companies capturing 65% of the market.

  • Total annual sales are $220 million per year and growing at a CAGR of 32.2%.

  • ASPs (Average Selling Price) have bottomed out and are climbing.

  • Home entertainment system will expand the market.

The PC TV receiver market has been steadily growing and attracting new viewers/users every year. Thwarted in the early years by limited OS, CPU, memory, and graphics controller support, and challenged by costs, those problems have been overcome and it's now possible to watch TV on a PC. The TV tuners can receive a wide variety of signals from terrestrial analog (in three standards: NTSC, PAL, and SECAM), as well as terrestrial digital (in two formats: 480i and 1080p), cable in analog and/or digital, and satellite (in standard definition or HDTV.) TV tuners can be solid state, or discreet (i.e., in a "can").

There are (at least) three ways to get TV reception capability:

  • Stand-alone TV tuner add-in board

  • Integrated TV tuner and graphics controller add-in board

  • External TV tuner linked via USB or IEEE1394, or a special connector on a graphics AIB

An add-in board (AIB) basically means it is not a discrete set of chips on the mother (system) board, also known as "down." An AIB can be "added" at time of manufacture by the OEM, or at time of distribution by the reseller (for SKU management), or by the user/consumer (after market or retrofit).

Also, with today's advanced bus and OS structures in PCs and Apple computers, it is possible to have more than on TV tuner in a system.

Some of the findings in this report are:

  • The overall market size of the PC TV AIB category is small in comparison to most other PC accessory categories because it is not an essential component in the same way that a graphics AIB, mouse, display, or CD is. However, it has a higher CAGR than any of those categories.

  • 32 companies are supplying one form or another of PCTV, with three companies capturing 65% of the market

  • Total annual sales are $220 million and growing at a CAGR of 32.2%

  • Home entertainment system will expand the market

Price List 

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"The PC TV Market Today and in the Future"—market study        $4,000.00

"PC TV and Consumer Attitudes"—consumer study    $4,000.00

The report series can be purchased for $7,000.00 as a bundle and JPR TechWatch clients get an additional 20% discount, making the total $5,600.00. Availability now.

Also, there is a special discount to purchasers of the report series who are not TechWatch subscribers and want to become a subscriber.

For more information contact Jon (Jon@jonpeddie.com) or ORDER NOW.

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