Posted: Andy Marken 01.05.18
|“Surviving is not relevant. Living is. We want to live.” – Blue Robot, “Automata,” Green Moon, 2017|
If you don’t have kids or don’t go out to dinner much, you probably don’t realize that kids are using smartphones earlier and earlier. Our mature teens don’t watch much TV, but they watch a lot of TV shows on their devices. And, when they search for something, researchers report, kids expect the content to be there in six seconds or they're ... gone!
If I pass my wife while she’s looking for something it’s, “I’ve been at this for two hours and can’t find it!”
O.K., it’s only been 10 minutes.
But when viewers click away in frustration; the search engines, social media sites and Amazon lose an opportunity to sell you something. No wonder they’ve been working hard to perfect AI (Augmented Intelligence) technology.
The longer they can keep you involved with them the more they can learn about you, your likes and dislikes; and the more focused their ads and products will be, and the more money they make.
It’s why Netflix, Hulu, Amazon, Disney (next year) as well as other streaming services and content developers and distributors are doing so much more for you. They gather, study and intelligently recommend content you’re probably going to like; and with each click, they get better.
More important, content providers use all your input to develop more than a gut feeling on how well a script is going to be received—even before the EP (executive producer) is hired. If creators and distributors were able to use facial recognition to follow your actions/reactions, they could do an even better job for you.
Until that gets added to the next generation of smart home devices—Alexa, Google Home, Apple HomePod (on hold) and other personal assistants—marketers will get better at not just understanding requests but interpreting what the tone, inflection and emotions of the voice requests really mean. It’ll be as natural as Tom Cruise walking into the store in Minority Report and the wall volunteering to help him make a selection based on his last visit.
And the hell of it is, people are perfectly happy. They don’t even question the intelligent recommendations. They brag about their advanced technology in their home, demonstrate it and encourage others to join the crowd.
Can’t wait for Zuck to invite us over to show us how well his AI system controls his home … when it’s finished.
Great, but – People love the idea of something else handling all the busy work around the home; but when it comes to the serious stuff like taking them from point A to point B or taking care of their body, that will take a while to get used to.
Folks increasingly don’t want to do it, just have it done. And it’s cool!
- Alexa make sure the door is locked
- Alexa who’s at the door
- Alexa start my car
- Alexa find me something to watch tonight
When people had cable, they would have to physically click through 500 – 1000 channels to find the show they wanted to watch on their device and then they had to go through that exercise again in an hour.
With OTT (over the top), it’s worse.
You not only have Netflix, Amazon Prime, Hulu, Vimeo, CBS online, BBC, India Direct and Sky; but also, YouTube, Facebook, Instagram and others to search through to find something to view. No wonder you’re tired before you relax.
Letting someone, something make the selection for you is an easy solution!
Data miners and companies are finding the increasing use of AI useful. They can more predictively offer purchase suggestions and advertising based on a person’s past experiences and activities.
- Amazon and others with online storefronts keep people in groups of like-mannered shoppers based on past searches/purchases.
- Google serves up information, product ideas and ads based on past searches.
- Facebook provides information and suggestions based on like-minded people.
Great for Biz – Companies around the globe are embracing the promises of AI to enable them to more accurately shape their business opportunities and destinies.
In other words, it’s good for business! Lots of businesses:
The car shares the owner’s/driver’s behavior patterns with automakers and insurance companies for better navigation, automated driving and lower insurance rates.
At home; socioeconomic profile, life patterns, cognitive and viewing preferences enable people to have richer, more customized entertainment.
Home video monitoring, security systems, thermostats and other smart home tools make certain they understand and serve people better. Of course, they also feed information to the big pools of data to ensure folks deliver more focused product/service offerings and ads.
It’s All Good – There are a lot of benefits that can be derived for humankind when AI is implemented properly. The challenge will be to use it intelligently.
AI just helps people make all those life-changing decisions they must make every day—what to do, with who, where to go, what to buy, what to read, what to watch. Imagine you’ll never waste time or money again!
Better Workflow – Looking back over a situation; people can see where machines, individuals and companies began having problems. With big data and AI, many feel corrective actions can be taken before disaster strikes.
For a business, AI is even more valuable because companies will:
- Never invest in the design of a wrong product
- Always deliver the right messages to a consumer who wants/needs their product
- Make all the right moves for all the right reasons
Just think how valuable AI would have been to Thomas Edison because his teachers said he was too stupid to learn anything. Cripes, he was so non-productive, he was fired from his first two jobs. Many folks at the time probably thought he was a failure because he tried to invent the light bulb 1,000 times and was unsuccessful.
He said he hadn’t failed but rather found 10,000 ways things won’t work.
He once observed that “The three great essentials to achieve anything worthwhile are; first, hard work; second, stick-to-itiveness; third, common sense.”
I’m not certain AI has common sense.
AI is much more like the half of Star Trek’s Spock that was Vulcan … logical and wise.
But even Spock was cool to the idea of following technology too closely and said, “Computers make excellent and efficient servants, but I have no wish to serve under them.”
Unfortunately, people will increasingly rely on AI’s suggestions and recommendations because it is convenient and more certain compared to considering different approaches.
Easier Route – Younger generations are comfortable in interacting with AI systems in their daily lives, while older generations accept it with mixed feelings and caution.
Early and mid-millennials are more eager to embrace AI because it is the easy route. The problem is that making mistakes, doing something wrong is the only way we really learn and grow.
Engineers and scientists around the globe were excited when AlphaGo beat the top Go players in the world at the 2500-year-old Chinese board game.
Game of Thought – Wei Qi or Go is a board game developed in China more than 2500 years ago. With simple rules, it is considered more complex than Chess and the technology world celebrated when Google’s Deep Mind beat the world’s leading Go players proving AI can surpass humans.
Just as IBM’s DeepBlue beat world champion chess player Garry Kasparov back in 1996, AlphaGo swept the Go board. Programmers and other techies cheered because the win validated the supremacy of their technology.
But, how did that technology get there? Even in earlier games, when it was being trained, did it learn anything from each small mismove?
Did it feel disappointment in losing or elation in winning or anything?
By the same token, when people are presented with the right answer, the right path, the right movie to view/book to read, what did they learn?
It was just more convenient to take the solution/recommendation that was presented rather than think about it; think it through.
Don’t kid yourself.
People will give up choice for convenience every time.
Sure, it’s not all bad because after all AI already makes decisions/recommendations for us every day based on news items we see/read, online searches we make, ads we may click on (isn’t it weird the way they follow you around?), goods/services we buy, opinions/information we post on Facebook/LinkedIn/Instagram/Twitter, music we listen to and videos we watch.
You “give” them information, AI gives you convenience! Why gut it out when the solution is delivered on a silver platter? Tesla’s Elon Musk (and others) have gazed into the future and said AI is like “summoning the devil” and is probably the biggest threat facing the world.
Maybe yes, maybe no; because most people think of a threat as something that confronts and attacks you.
AI won’t do that.
The generations that haven’t known anything less than instant gratification and instant information will invite it in and allow it to make important choices for them—what they eat, relationships, what they read/view, career path, where they live.
The challenge won’t be to focus on enhancing and fine tuning the technology to do more for people but to figure out what it means to be human and enhance our soft skills—embracing diversity, being comfortable listening to/reading/watching opposing views, trying and enjoying making mistakes and learning/growing from messing up.
AI will tell you the same thing Jacq Vaucan said, “You're supposed to be smarter than me at this stage of the game.”