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I care about pixels, Apples’ and everybody else’s

Lawyers don’t know anything about pixels

Posted: By Jon Peddie 10.10.19

U.S. District Judge Haywood S. Gilliam Jr. has declared that "there doesn't seem to be anyone in America" who cares about the iPhone pixel count being down because of rounded edges and the notch.”

A class-action suit was filed against Apple that the company of misleading consumers about the screen size of the iPhone X being 5.8 inches. According to the filing, the screen is actually "only about 5.6875 inches," and suit takes issue with the 5.8-inch measurement "pretending that the screen does not have rounded corners." The suit asserts fraud because Apple misrepresents the screen size of the iPhone.

No one loves pixels more than I, and as most of you know I believe you can’t have too many—because the more you can see, the more you can do. But, tell the truth, what’s there to do, or see in the corners of a display—when was the last time you looked there? 

The minutia of the arguments are astounding when one considers the absolute waste of court time and money paying lawyers to argue about how many angels can fit on the head of a pin.

Apple's legal counsel, Tiffany Cheung of Morrison & Foerster LLP argued that the screen size claims are defeated by multiple disclosures on the packaging of the iPhones in question. She went on to state that the plaintiffs allege Apple is miscounting subpixels, though Apple makes no representation about subpixels in its marketing.

C.K. Lee of Lee Litigation Group PLLC, representing the plaintiffs, argued that Apple could have told consumers the advertised pixel count is "not true pixels," which would reduce the overall resolution.

You can read the entire mind-numbing argument here.

The ambulance-chasing lawyers are calling for an injunction against the offending practices, plus damage payments directed to everyone participating in the class action. If they won (which they won’t), all the iPhone buyers might get a few pennies for their pain and suffering, the rest of the award going to “legal fees” for the complaining lawyers.

The folks at the law firm must not be too busy to take on such a case. It’s questionable they ever looked at an iPhone to see just how much pain and damage a consumer might have suffered; they were probably too busy writing briefs to have time to actually check.