Market Watch (Q1' 2020)

Market Watch is the JPR market report on GPU quarterly shipments

Written By
Jon Peddie & Robert Dow

Market Watch is the JPR report on GPU quarterly shipments, Jon Peddie Research has been providing quarterly reports on the PC graphics market shipments since 1987.

This is the latest report from Jon Peddie Research on the GPUs used in PCs. It is reporting on the results of Q1'20 GPU shipments worldwide.

PC GPU market shipments decreased -5.3% sequentially from last quarter but increased 14.9% year-to-year.

Quarterly market share and year-to-year results

The three major players in the PC GPU market are AMD, Intel, and Nvidia. Overall GPU shipments decreased -5.3% from last quarter, AMD shipments decreased -16.6% Nvidia decreased -13.6% and Intel's shipments, increased 0.5%.

JPR continuously tracks market share for the PC GPU suppliers to create a picture of the competitive landscape. (More detail is provided in JPR’s Add-in-Board Report). AMD's market share from last quarter decreased -2.3%, Intel's increased 3.8%, and Nvidia's market share decreased -1.58%, as indicated in the chart above.

Quick highlights

  • AMD’s overall unit shipments decreased by -16.6% quarter-to-quarter, Intel’s total shipments increased by 0.5% from last quarter, and Nvidia’s decreased -13.6%.
  • The overall attach rate of GPUs to PCs for the quarter, including integrated and discrete GPUs, was 166% which was up 35.9% from last quarter.
  • The attach rate for discrete GPUs in PCs was 36.0% for the quarter, which is a 4.15% increase over the previous quarter.
  • The overall PC market decreased by -25.76% quarter-to-quarter and decreased -10.03% year-to-year.
  • Desktop graphics add-in boards (AIBs) that use discrete GPUs decreased -19.53% from last quarter.
  • Q1'20 saw a decrease in tablet shipments from last quarter.

The first quarter is typically flat to down compared to the previous quarter. This quarter was down.

GPUs are traditionally a leading indicator of the market, since a GPU goes into every system before the suppliers ships the PC, and most of the semiconductor vendors are guiding down for next quarter, an average of -9%.

Jon Peddie, President of JPR, notes “COVID-19 has been disruptive and had varying effects on the market. Some sales that might have occurred in Q3 (such as notebooks for the back-to-school season) have been pulled in to Q1 and probably will continue to sell well in Q2. That will unbalance the seasonality usually seen but not have a major impact on the overall sales for the year.

JPR also publishes a series of reports on the PC Gaming Hardware Market, which covers the total market including system and accessories, and looks at 31 countries.

Pricing and Availability

JPR’s Market Watch is available now in both electronic and hard copy editions and sells for $2,750. Included with this report is an Excel workbook with the data used to create the charts, the charts themselves, and supplemental information. The annual subscription price for JPR's Market Watch is $5,500 and includes four quarterly issues. Full subscribers to JPR services receive Tech Watch (the company's bi-weekly report) and a copy of Market Watch as part of their subscription. 

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