TechWatch

NAB 2022: Netflix and advertising

Source: “Mad Men,” Lionsgate    “Advertising is based on one thing: happiness. You know what happiness is? Happiness is smell of a new car. It's freedom from fear. It's a billboard on the side of the road that screams with reassurance that whatever you're doing, it’s OK. You are OK.” —Dan Draper, Mad Men, Lionsgate, 2007–2015   Vegas was rockin’ ...

Andy Marken

This content is restricted

Get Access


TechWatch is the front line of JPR information gathering service, comprising current stories of interest to the graphics industry spanning the core areas of graphics hardware and software, workstations, gaming, and design.

A subscription to TechWatch includes 4 hours of consulting time to be used over the course of the subscription.

Subscribe