Robert Dow

We need a new metric—P3

With the introduction of ATI’s and Nvidia’s new AIBs, and the lack of a really killer app, other than perhaps Crysis and/or FSX, we really can’t see much difference in the products anymore. I was asked recently what do gamers look for in a board, and I came up six items: Performance per Pixel (dots)—Max res and max performance. Performance … Read more

Paranoid protectionists Prima Donnas of the press plead for protection

We recently sent out about a zillion invites to the press to invite them to our luncheon in LA during Siggraph. Aside from finding out who’s not working (out of the office till…) and who’s not employed (permanent failure party does not exist) we also learned that there’s a whole bunch of press people who just can’t cope with email, … Read more

iPhone breaks Moore’s law

My new phone cost more than my PC or TV I’m getting ready to buy the iPhone. I mean buy it, not lease it from AT&T. I’ve been saving my allowance, and taking bottles and cans to the recyclers, and I’m getting close to the $700 needed (plus taxes) for the 16 GB 3G iPhone, I can hardly wait. While … Read more

Make it real—wait a minute…

While driving back from the AMD RV770 press meeting (NDA’d till the 25th) Robert and I discussed the issue of CG. With GPU power accelerating exponentially, while maintaining the same price points (thank you Dr. Moore.) Robert, who is the Chief of Chiefs in Halo, said to me, “I don’t get it. “Why do we want super realism in games?” … Read more

Missed the Boat

The loudest complainers about PC Gaming seem to have one thing in common – a failed strategy in this market.

Attempted rapprochement

Rumor has it there was an attempt at rapprochement. Long annoyed with The Inquirer’s loose cannon Charlie Demerjian, Nvidia has been shunning him and took him off the invitee list of most events. Water to a duck in the case of Charlie, he has so many sources the only reason he goes to any event is to score food and … Read more

This is a rant about spin – Intel extends command in fast-computers tally

The annual supercomputer conference was just held in Dresden Germany. At it they show off the top 500 supercomputers. Usually there are two or three new ones at the top and the rest shift downward till they fall off. Look at how the AP reported this event: Intel extends command in fast-computers tally Associated Press 06.18.08, 9:14 AM ET Microprocessors … Read more

The PC is more confusing than ever

Have we created a new tower of Babel? For a while there was peace in the valley. The PC market had gone through its consolidation, we got over the internet bubble, the platform was stable, everyone knew their place and there was a place for everyone. Life was good, margins were good, growth was good, PEs were good, people smiled … Read more

What’s the most important thing in CG?

Resistance is futile—you should believe That might beg the question, “what exactly is CG,” but I’m going to sidestep that discussion because it might distract from my main point, which is that the most important thing in CG is photons. Too easy? OK, the most important thing in CG is sending a hellofa lot of colored photons, big fat photons … Read more

How many FLOPS?

FLoating point Operations Per Second – FLOPS, one of the more obscure acronyms in our lives, and one of the oldest ones. It’s since been modified with a prefix of M (mega), G (giga) and most recently T (tera). A Terra is a million millions, one trillion (1012) a whole lot of anything, whether its cycles (Hertz), Bytes, dollars, or … Read more