Blog

The world tilted, Sir Hossein Yassaie steps down

Creator of the GPU IP industry, Sir Hossein Yassaie passes the baton Sir Dr. Hossein Yassaie has stepped down as Chief Executive of Imagination Technologies, and Andrew Heath, one of the non-executive directors, has been ...

The moment of truth gets closer –

Too early to call it DOA, but definitely among the walking wounded The good news and bad about being a first mover is everyone looks to you as a bellwether—the leading sheep of a flock.  ...

On being isolated – Is a VR face sucker that bad?

I have, and may continue to, ridicule the idea of people voluntarily spending long periods of time in a VR HMD. Military, surgeons, and welders do it because they have to, but otherwise it’s a ...

CES—Convoluted Excruciating Suffering

Where people actually pay to be tortured Last year more than 176,000 visi­tors came to Las Vegas (popula­tion 600,000) to stand in line wait­ing for taxis, food, and a chance to peek at gadgets of ...

AR is the future, but

For universal consumer use, there are still some obstacles AR, like VR, is and has been, used for industrial, military, and scientific applications in controlled environments, and by professionals who understand and tolerate the technologies’ ...

Buzzing around

I know how to talk the talk I’m going to get me a few of the IoT development kits every semiconductor and IP company is offering—all I’ll have to do is pick the one or ...

Is Google disrupting or stabilizing mobile SoCs?

Fragmentation threatens market expansion Google representatives recently spoke with several SoC builders about developing chips based on Google’s designs. It is part of a push by the company to bring uniformity to what they fear ...

Are autonomous vehicles the next frontier for the SoC?

New platforms, new requirements, and rules will challenge the suppliers Do you have a GPU in your boat? Your car? Your airplane, tractor, or your motorcycle? Maybe not today, but developments in all those categories ...

The IP companies creep toward an SoC

To build a truly heterogeneous SoC, you need at least four processors The announcement of ViriSilicon’s acquisition of Vivante heats up the IP space, and puts pressure on Synopsys (which recently acquire Virlogic, which previously ...

Will VR reverse the discrete GPU trend?

Discrete GPU shipments have been in decline for some time, as software to take advantage of their power lags and Moore’s Law let free- GPUs, those integrated GPUs that come with the processor and aren’t ...

Summer’s over

Let’s start buying stuff The fed didn’t raise interest rates because the economy and inflation are flat. China’s artificially stimulated and misrepresented growth is off (even China couldn’t hide it this time). Russia is taking ...

The brave new world of being a packet

Google understands packets better than any, any, company on the planet. If you have trouble with that statement, go back to the sports page or People, and skip this.  Google is developing an autonomous, cute, ...