3D is five incompatible growing markets on 13 different platforms

3D is five incompatible growing markets on 13 different platforms

Robert Dow

TIBURON, CA-June 11, 2012-Jon Peddie Research (JPR), the industry’s research and consulting firm for graphics and multimedia, today announced its latest market study: Stereographic-3DMarket Opportunities.

While the big screen generates the big numbers (3D movies in the US grossed over $10 billion in 2011, in a somewhat depressed year for cinema) with just 11,000 screens worldwide, the little screen showed 3D on over 23 million screens in 2011. By little screen we mean TV of course, but also handhelds and mobile game players. Applications range from the entertainment to simulation, visualization, and medical interfaces.

S3D Platforms and Techniques

There are seven types of display decoder technologies that deliver S3D on at least 13 platforms, making the combination a potential 91 examples. But not every platform can use every decoder, and therefore we have determined that there are 29 practical combinations, as shown in Table 1.

Table 1: Combinations of S3D systems and display techniques Jon Peddie Research

The various platforms have CAGRs from 16% (new 3D screens) to 190% for mobile devices, as shown in the following figure.

Figure 1: The overall market opportunity for S3D systems worldwide by year (Jon Peddie Research)

While Stereovision has primarily been associated with 3D movies and games, its use is much more far-reaching. Increasingly, Stereovision or S3D is used for live concerts and sports events in theaters and streamed to tablets and TVs, uploaded to YouTube and other video sharing sites, and for stereo photos shown on PCs, digital picture frames, and mobile phones.

S3D is also used in scientific and engineering applications such as display of automobiles during the design phase, in medical study and surgical practice, for molecular study, and astronomical visualization to mention just a few uses outside the realm of entertainment.

JPR sees new opportunities coming with the advent of S3D sensors and displays on mobile devices. The addition of depth information provided by S3D enhances the quality and the quantity of information coming into the device and Augmented Reality applications will become even more compelling and powerful.

S3D is a component, not an industry. Like color, sound, motion sensing, it is a feature that augments content and makes it richer, but if the content isn’t good in the first place, S3D is not going to help. The industry is well past the stage of novelty and it’s time to start exploring the potential of S3D.

This study covers the technologies involved in S3D systems, such as components that constitute a workable S3D system, recent advances in the technologies involved, various traditional and new applications, and global markets for these technologies and applications. The report will be useful for the following:

  • Manufacturers of S3D systems and components
  • Systems integrators
  • Design and application engineers
  • Various industries and agencies needing S3D systems
  • Content developers
  • Investors interested in the suppliers