Everyone considers themselves an expert on Social Networking and in a sense that is true. Social Networking is about people and the myriad ways in which they're using the Internet to connect for business, education, and pleasure. Jon Peddie's latest report "The Social Web and its Implications", by industry expert and technology pioneer Brad DeGraf, gathers the available intelligence on Social Networking, organizes it, and most importantly offers valuable suggestions about putting these resources to work. DeGraf also offers literally hundreds of pointers to valuable information resources. There are many reports available for Social Networking, but we have not seen any that offer this level of detail written from the point of view of a hands-on expert.