Graphics add-in board shipments see a significant rise during Q3 2023

Quarter to quarter, graphics AIB shipments increased tremendously by 37.4% and increased by 30.0% year to year.

Robert Dow

TIBURON, CA (January 3, 2024)—According to a new research report from leading analyst firm Jon Peddie Research (JPR), unit shipments in the add-in board (AIB) market increased in Q3’23 from last quarter, with Nvidia increasing market share from Q2’23, while AMD increased market share year over year. Quarter to quarter, graphics add-in board shipments increased considerably by 37.4% and increased by 30.0% year to year.

Since Q1 2000, more than 2.27 billion AIBs, worth about $474 billion, have been sold.

The market shares for the desktop discrete GPU suppliers shifted in the quarter, as Nvidia’s market share increased from last quarter by 2%, and AMD’s share increased from last year by 7%. Intel, which entered the AIB market in Q3’22 with the Arc A770 and A750, remained flat, as the company has yet to gain significant traction in the add-in board market.

Market share changes quarter to quarter and year to year.
Market share changes quarter to quarter and year to year.
Quick Highlights
  • JPR found that AIB shipments during the quarter increased from the last quarter by 37.4%, which is above the 10-year average of 15.4%.
  • Total AIB shipments increased by 30.0% this quarter from last year to 8.9 million units and were up from 6.44 million units last quarter.
  • AMD’s quarter-to-quarter total desktop AIB unit shipments increased 36.3% and increased 124.1% from last year.
  • Nvidia’s quarter-to-quarter unit shipments increased 39.7% and increased 21.5% from last year. Nvidia continues to hold a dominant market share position at 81.5%.

“The graphics add-in board market enjoyed significant growth during Q3 2023, which is a reflection of two factors: the return to seasonality for the industry and a cleaning out and straightening up of the distribution channel over the past months,” said C. Robert Dow, analyst for Jon Peddie Research. “Sales might slow in the coming weeks as early adopters and gamers hold off on purchase as they look forward to new lines of graphics cards set to hit the market in early 2024.”

JPR has been tracking quarterly AIB shipments since 1987. Graphics add-in board volume peaked in 1999, reaching 114 million units when every desktop PC shipped with a graphics card. This quarter, 8.9 million graphics add-in boards shipped.

Pricing and availability

Jon Peddie Research’s AIB Report is now available and sells for $3,000. The annual subscription price for JPR’s AIB Report is $6,000 and includes four quarterly issues and four hours of consulting. Subscribers to JPR’s TechWatch are eligible for a 10% discount. Bundled packages are also available. For information about purchasing the AIB Report, please call (415) 435-9368 or visit the Jon Peddie Research website at

About Jon Peddie Research

Jon Peddie Research has been active in the graphics and multimedia fields for more than 30 years. JPR is a technically oriented multimedia and graphics research and consulting firm. Based in Tiburon, California, JPR provides consulting, research, and other specialized services to technology companies in various fields, including graphics development, multimedia for professional applications and consumer electronics, high-end computing, and Internet-access product development. JPR’s Market Watch is a quarterly report focused on PC graphics controllers’ market activity for notebook and desktop computing.

Company contact:
Jon Peddie, Jon Peddie Research
(415) 435-9368
[email protected]

Robert Dow, Jon Peddie Research
(415) 407-0757
[email protected]

Media contact:
Carol Warren, Creor Group
(714) 890-4500
[email protected]