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Ted Pollak, Senior Game Industry Analyst for JPR said “Global consumers continue to embrace the PC platform for video games due to multiple factors. The desktop ergonomic is popular because the display distance offers increased detail when using HD and UHD monitors. Additionally, there is superior control with mouse and keyboard control interfaces. This has been validated with eSports overwhelmingly being played on PCs. Additionally, product designers have given PC gamers thousands of options for complete customization from a functionally and aesthetic perspective. Examples of this include dedicated driving and flight systems, multi-display setups, super-powerful graphics boards, and a wide selection of gaming notebooks ranging from desktop substitutes to innovative “thin and light” offerings. Liquid cooling, lighting, solid-state drives, genre-specific gaming mice, mechanical keyboards, notebook graphics amplifiers, and Xbox accessory compatibility offer gamers more choices than they have ever had.”