Due of an entrenched PC gaming culture, large population, and a lack of significant console traction, the Asia Pacific Region leads the world in both growth and market size with a forecasted 7% CAGR to 2019 from a TAM of almost $11.3 billion in 2016. However, North America and Western Europe both individually lead Asia Pacific for High-End hardware, albeit at lower growth rates of 5.78% and 6.63% vs. 9.61% respectively. The western appetite for PC gaming systems costing thousands of dollars is strong.
Ted Pollak, Senior Game Industry Analyst for JPR said “Global consumers continue to embrace the PC platform for video games due to multiple factors. The desktop ergonomic is popular because the display distance offers increased detail when using HD and UHD monitors. Additionally there is superior control with mouse and keyboard control interfaces. This has been validated with eSports overwhelmingly being played on PCs."