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A rose by any other name — Futuremark is now all UL

The power of brand vs pizzazz  Futuremark was founded in 1997 by members of the former demoscene group Future Crew, a well-known game and music development community in Helsinki known for extraordinary content, GPU designs, and all-night parties. The company leveraged all those assets and talents and developed the first truly independent benchmark that was designed by game and hardware ...

Jon Peddie

The power of brand vs pizzazz  Futuremark was founded in 1997 by members of the former demoscene group Future Crew, a well-known game and music development community in Helsinki known for extraordinary content, GPU designs, and all-night parties. The company leveraged all those assets and talents and developed the first truly independent benchmark that was designed by game and hardware developers. It literally changed the face of the industry and has been a foundation of it ever since. However, the business has had its ups and downs, more than one company has complained about them (usually the companies that did
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