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Facebook brands Oculus Reality Lab: it’s now FRL

According to a Facebook posting by Oculus chief scientist Michael Abrash, Oculus Research will be known as Facebook Reality Labs (FRL). “While our name is new,” said Abrash, “our focus on the future hasn't changed.” Facebook is slowly, deliberately, and we think carefully subsuming Oculus, as it should. Facebook changed the Oculus leadership in late 2016 and Oculus founder and ...

Jon Peddie

According to a Facebook posting by Oculus chief scientist Michael Abrash, Oculus Research will be known as Facebook Reality Labs (FRL). “While our name is new,” said Abrash, “our focus on the future hasn't changed.” Facebook is slowly, deliberately, and we think carefully subsuming Oculus, as it should. Facebook changed the Oculus leadership in late 2016 and Oculus founder and CEO Brendan Iribe stepped down to lead a PC-focused VR division. Then Hugo Barra was hired as VP of VR at Facebook and is part of Zuckerberg’s inner circle. Andrew Bosworth, the advertisement boss, then became the VP of AR/VR
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