AMD’s APUs from Fusion to Strix Point

A long journey with lots of hurdles.

Jon Peddie

AMD pioneered heterogeneous processing with the concept of the Fusion APU in 2005. Merging two processor types from two different fab processes took longer than anticipated and denied AMD first to market rights for integrated processor graphics, but over time they more than made up for it. Today, the company is the hands-down leader in gaming machines, number two in notebook computers, and moving into the smartphone segment. The APU has turned out to be a tremendous winner for the company. When AMD acquired ATI for $5.4 billion in October 2006, one of the motivations for the merger was the

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