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Avid at IBC 2019

2019 has been an important year for companies in the video editing business to stake a claim. Avid is still a staple for editing in TVs and movies, but it has gotten a fierce competitive challenge as the company struggled to keep up development amid a wide range of initiatives. A changing and utterly exploding video market has redefined the ...

Kathleen Maher

2019 has been an important year for companies in the video editing business to stake a claim. Avid is still a staple for editing in TVs and movies, but it has gotten a fierce competitive challenge as the company struggled to keep up development amid a wide range of initiatives. A changing and utterly exploding video market has redefined the video editing, and now, we’re seeing the tools change with them. At NAB, the company has updated its Media Composer tool, which was critical. Avid has long struggled with the need to democratize and offer a tool for mainstream video
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