Avid promotes collaborative, distributed workflows at IBC

Avid CEO Jeff Rosica at IBC2022. (Source: IBC)   IBC2022 stands as a significant milestone in the history of digital content creation. It comes as the latest wave of Covid infections have subsided and as people worldwide are going back to work. During the last three years, people have turned to remote working, and cloud-based video editing tools are accepted as alternatives to on-site tools and expensive editing suites. Through these years, Avid has been on its own journey as it saw revenues decrease and demand for some of its hardware products disappear in favor of COTS hardware, including workstations.