Firefly, a one-stop destination for creation

Adobe keeps the Firefly buzz buzzing.

November 11, 2025

Karen Moltenbrey

At Adobe Max 2025, Adobe generated more buzz around its Firefly AI, with new AI creation tools for generating, editing, and enhancing content for images, video, and audio. The company also rolled out more partnerships, expanding user choice when it comes to using AI models, even introducing the ability for a user to train their own custom models. (Source: Adobe) Content creators seem to have a love/hate relationship with AI. On one hand, they fear the repercussions that can come with AI—job loss and content poaching among them. On the other, they enjoy the benefits that AI tools offer as they ply

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Firefly, a one-stop destination for creation

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