HTC Vive changing up the virtual production game

VR company HTC Vive, the virtual reality brand of consumer electronics company HTC, turned the VR and gaming worlds upside down several years ago when it introduced the now popular consumer VR headset with the same name, introduced in conjunction with Valve for use on its SteamVR platform and beyond. But why stop there when you have compelling technology that can take you much further in the virtual space? This week, HTC Vive launched its first turnkey virtual production solution called Vive Mars CamTrack, which makes virtual production more efficient, portable, and affordable by consolidating the entire camera tracking workflow