Increasing your confidence level

Researchers from Universitat Politècnica de València in Spain studied the reaction of participants in a study on their responses to visual media and its influence on product perception. The assessment was done using cognitive ergonomics, a field of study that focuses on how people interact with technology and how design can be optimized to improve the user experience. Specifically, evaluations were done based on the work of Patrick W. Jordan, author of the book Designing Pleasurable Products. Jordan’s book explores how good designs can appeal to users holistically and also describes new design and evaluation techniques, establishing methodologies, and factor-based