Inflated AIB prices will increase branded PC sales.

PC shipment models are out of synch  What will the run up in AIB prices do to PC pricing? Probably not very much immediately, as the OEMs negotiate their deals six months ahead of shipping a PC and buy direct instead of through the opportunistic distribution channels, which have enthusiastically raised prices. However, smaller white box (WB), custom system integrators (SIs) and VARs who build to order and don’t carry inventory will find they have to raise prices (or give up profit to remain competitive) against the branded PCs. As SI, VAR, and WB vendors raise prices, buyers (usually SMB