Intel splits graphics group

Market segmentation trumps scalability.

Jon Peddie

Intel reasoned it could do what AMD and Nvidia did by using a single, scalable GPU core (Xe) design and service multiple market segments such as gaming, notebooks (Xe-HPG), data center, and AI acceleration (Xe-HPC)—and they can, and are. But, those segments in Intel represent different fiefdoms with different ambitions, executive bonuses, and resource allocations. All the GPU market segments had been placed under Raja Koduri’s leadership, and, in addition, he pulled in Intel’s one-size-fits-all API—oneAPI. All of that can be accomplished at the device level, but it’s simply too much for any one person to manage three to five

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