Is Apple the powerhouse in PCs that it’s made out to be?

Apple’s notebooks have historically led in technological innovation, from thin and light designs to high-resolution displays and unique desktop workstations. Despite this, Apple’s market share in the PC market has declined, currently resting at 8% after peaking at 14% in Q3’22. The company’s M-series SoCs have been impressive but haven’t propelled it into broad market dominance, maintaining its niche status among creators. However, Qualcomm aims to disrupt with its X-series Snapdragon SoC, targeting brand-name PCs for enhanced performance and battery life, potentially sparking a resurgence in PC shipments. What do we think? The PC market and, in particular, the notebook