Magically leaping from hype to reality

In 2011, a scant seven years ago, Florida-based Magic Leap wow’ed the world and investors with fake videos of its planned augmented reality (AR) headset. The videos were so good, investors fell over themselves trying to stuff money into Magic Leap’s bank account, and they succeeded to the tune of something north of $2.3 billion US-dollars—making it the richest startup ...

Jon Peddie

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