Maxon is busting at the seams; acquisition of ZBrush is just part of the story

Maxon has been spewing news lately; it’s hard to track but it all adds up to a strong play for more of the creatives’ business. The headline is that Maxon plans to buy the assets of Pixologic, makers of the revered ZBrush sculpting tool. Maxon’s CEO David Gavran and the team have published a quick post with reassuring words for worried ZBrush loyalists. In it, they promise to continue both the company’s subscription program and perpetual licensing. From Maxon’s point of view, the story is that the ZBrush team led by Ofer Alon will move to Maxon and will work