MSPR finally means something, part 2

The following is a collage of stories about AIBs that occurred in Q1’18. Not meant to be an exhaustive listing of every mention of an AIB, or product announcement, it will give you some view of the general activities and areas of interest. MSPR finally means something, part 2   No longer a cheap discount disguise We’ve heard and used the term, MSPR (manufacturer’s suggested retail price) for at least three decades or longer. In the past, it has meant to highlight that a discount was being offered, as in, we’re giving it to you at less than the manufacturers