Need an AI assistant? Adobe’s got that covered

Also at Adobe Max: Image Model 5, providing a new level of realism.

November 11, 2025

Karen Moltenbrey

Adobe Max proved, once again, why it is the show for content creatives, providing the audience on-site as well as online with a plethora of new AI features and related offerings. This includes new agentic AI Assistants in Photoshop and conversational AI Assistants in Express and Firefly. There’s also the new Image Model 5, which turns up the volume on photorealism, and Prompt to Edit, a conversational editing interface in Firefly Image Model 5. There are also new features for Adobe Creative Cloud and a new partnership with YouTube, among other announcements. Adobe showed a new innovation, AI Assistants. (Source: Adobe) At Max

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Need an AI assistant? Adobe’s got that covered

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