Nikon plans for a new future

A leader in professional still cameras, Nikon’s RED acquisition opens new potential.

Kathleen Maher

Nikon’s acquisition of RED, a digital cinema company, has been seen as a positive move, expanding Nikon’s offerings beyond still photography. Before the acquisition, Nikon was primarily venerated for its still cameras and lenses. RED, founded in 2005, has been a disruptor in the film industry, known for its aggressive product announcements and patent claims. Despite their differences, the two companies have come together in acquisition, potentially leading to new opportunities for Nikon in the digital cinema market and enhancing its entire camera line. What do we think? The importance of video creators has been blindingly obvious and has resulted

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