Nvidia to run Windows on Arm—why?

Ready, set, race to the bottom.

Jon Peddie

Nvidia is reportedly developing Arm-based central processing units (CPUs) for Windows PCs, posing a major challenge to Intel. Advanced Micro Devices (AMD) is also planning to produce Arm-based PC chips. Nvidia’s experience with Arm-based systems-on-chip (SoCs), particularly in vehicles, may ease the transition to Windows PCs. However, Nvidia lacks the ecosystem control enjoyed by Apple, which has seen success in the PC market. AMD and Nvidia are emerging as potential allies for Microsoft in countering Apple’s market share. Intel, which recently acknowledged its challenges, might need to embrace Arm-based processors. What do we think? Nvidia’s indication to Reuters that Nvidia

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