PTC adds AR and generative design to products in Atlas portfolio

Since its arrival in 2012, Onshape has been revolutionary in its commitment to pure SaaS for design. The company also demonstrated a willingness to innovate on the fly. Recognizing the challenge of bringing a new design tool into a very mature market, Onshape concentrated on getting a usable base product out into the market right away and rapidly added features. Thus, demonstrating to customers and investors the inherent advantages of SaaS-based development as well as their base product. It was a daring strategy that required the company to build a supportive enough base of customers to fuel it through development.