PTC’s Project Chalk makes AR accessible

A digital version of: look, do it this way Sometimes, it’s the obvious app, that makes the value of a technology screamingly obvious. People have argued that AR is soon to be ubiquitous. In fact, it is already commonplace if you consider all the ways in which we use our digital phone to get more information, translations, etc. PTC’s Vuforia group announced a new app they’re working on called Project Chalk which lets people mark-up AR images on phones or using AR goggles. Speaking at AWE in Santa Clara, Jay Wright, President and GM of Vuforia said a simple tool