Rethinking trade shows; Avid takes a time out

The general thinking in the US is that as Omicron loosens its grip, the pandemic will also recede to become something a recurring seasonal illness like the flu and colds—annoying but not deadly. Eventually, that probably is what happens but in the meantime, companies are rethinking their marketing strategies. 2019 was more important than we realized. NAB, IBC, CES, and NAMM all suffered sudden closures due to Covid-19 but they’re coming back in 2022. (Image courtesy of Avid)   Avid has announced that it has decided to pause its participation in tradeshows throughout 2022. The company says it doesn’t plan