Rethinking trade shows; Avid takes a time out

The general thinking in the US is that as Omicron loosens its grip, the pandemic will also recede to become something a recurring seasonal illness like the flu and colds—annoying but not deadly. Eventually, that probably is what happens but in the meantime, companies are rethinking their marketing strategies. 2019 was more important than we realized. NAB, IBC, CES, and ...

Kathleen Maher

This content is restricted

Get Access

TechWatch is the front line of JPR information gathering service, comprising current stories of interest to the graphics industry spanning the core areas of graphics hardware and software, workstations, gaming, and design.

A subscription to TechWatch includes 4 hours of consulting time to be used over the course of the subscription.