The RTX 4090, a successful debut of the Ada Lovelace series

The Ada Lovelace GPU die. (Source: Nvidia) The RTX 4090 is the most anticipated launch of a GPU since 2020, when AMD introduced RDNA 2.0, or 2018, when Nvidia launched the Turing family with a focus on its ray-tracing capabilities. The release of the 40 series is more compelling because it is built on the new Ada Lovelace architecture using TSMC’s 4nm N4 technology, along with all the new features that come with the new architecture. The RTX 4000 series promises to offer a substantial upgrade in raw performance despite being constructed on a smaller die. The Ada Lovelace architecture