Tim Cook sniffs at metaverse; gives the nod to AR

The metaverse is hot stuff right now, and there are big companies and big bucks chasing the idea. Apple’s CEO Tim Cook is not one of them.  During a recent tour through Europe, Tim Cook said in an interview with Dutch news outlet Bright, that he sees more immediate opportunity in AR. He expressed interest in the ability of AR ...

Kathleen Maher

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