Unreal elaborates on its automotive ambitions—they’re big

Unreal is staking out more ground in the Metaverse as they see it during their Unreal Build Automotive Event, which, of course, this year was virtual. Unreal has been pitching the automotive industry with Build conferences in Munich and Detroit. The Munich events have been held in 2018, 2019, and in 2021, this virtual event brings in the world to see what can be done with game engines.  The Blackbird rig lets car manufacturers create ads for new cars even before the car rolls off the production line, or gets to prototype for that matter. A 3D virtual model of