What’s in a name? Maxon gets us thinking about 2023

(Source: Vladislav Solovjov) For those in the Northern Hemisphere, autumn is still a few weeks away, but Maxon is already stepping into the next year, branding most of its products receiving a fall 2022 update with the 2023 version moniker. “Probably the biggest buzz on the Internet [about the updates] will be that we are moving toward, or making our way toward, evolving our products to an annual versioning number,” said Paul Babb, head of world marketing at Maxon. With that said, Maxon—developer of software solutions for editors, filmmakers, motion designers, and VFX artists—introduced new versions of its products that