Why is Adobe so successful?

Owning their own market ecosystem doesn’t hurt Adobe continues to make history as it transforms its business model. The company declared the transition to subscriptions complete last year as its revenue reached parity and then surpassed its revenues pretransition. CEO Shantanu Narayen has pledged to continue to try and convert existing perpetual license holders and create new customers with new products and features for the single product subscriptions, most notably the very popular Premiere, which has seen very good growth. During the quarter Adobe has seen a turnaround as customers in Japan and Germany come around to the idea of