Graphics Add-in Board Shipments Decline 15.2% from Last Quarter
Overall shipments of graphics AIBs for the quarter came in below the last quarter at 16.1 million units compared to 19.01 million for Q1’11.
The evolution of the graphics market has resulted in two major super-categories of graphics AIBs: those which carry Nvidia graphics chips and those which carry AMD chips. Nvidia GPU-based boards declined slightly by 0.1% from Q1, while AMD-based boards increased 0.1% for the same period. Sales of AIB products have been directly impacted by the rise of integrated CPUs from Intel and AMD, which have increasingly powerful graphics.
Shipments during the second quarter of 2011 behaved according to past years with regard to seasonality but were lower on a year-to-year comparison for the quarter. Q2’11 was down from the previous quarter by 15.2%, and the ten year average for the quarter is -11.2%.
Our forecast for the coming years has been modified since the last report, and is less aggressive on add-in boards (AIBs) due to the prolonged worldwide recession and the impact of embedded graphics on the low end.
The quarter in general
In terms of market share, market leader Nvidia lost share by 0.1% from Q1, 2011, while AMD’s market share increased 0.1% for the same period. On a year-to-year basis AMD lost market share by 0.8% while Nvidia gained 1.1% of market share. Obviously, these are not huge moves in the market and Nvidia still leads in unit shipments.
| Market Share | This Quarter Market Share | Last Quarter Market Share | Market Share Change Qtr-Qtr | This quarter Last Year Market Share | Change Yr-Yr |
|---|---|---|---|---|---|
| AMD | 40.6% | 40.5% | 0.1% | 41.4% | -0.8% |
| Nvidia | 59.0% | 59.1% | -0.1% | 57.9% | 1.1% |
| Others | 0.4% | 0.4% | 0.0% | 0.7% | -0.3% |
Over 16 million AIBs shipped in Q2 2011. Nvidia was the leader in unit shipments for the quarter, elevated by double attach and GPU-compute/CUDA sales.
The AIB market is fueled at the high-end by the enthusiast gamer, small in volume (~3m a year) but high in dollars (average spend for an AIB ~$300). The AIB shipment volume comes from the Performance and Mainstream segments. GPU-compute is adding to sales on the high end. The Workstation Market is smaller in unit sales than the enthusiast segment but characterized by even higher average selling prices (ASPs) (average spend for an AIB ~$415).
For the year, the AIB market is expected to hit $13.8 billion, down 33% from 2010 due to a pull back by consumers and a gradual decline in ASP.
The JPR AIB report covers seven regions and reports on the value of AIB sales and units in those regions.
- Contents
- Definitions & Methodology
- Definitions
- Methodology
- Secondary research for this report
- Introduction
- Q2’11
- The quarter in general
- Comments and observations about the quarter
- AIB Segments CHANGE
- Enthusiast segment
- Performance segment
- Mainstream segment
- Watershed
- Technical details of AIBs
- AIB developments in the quarter
- AMD
- Matrox
- Nvidia
- S3 Graphics
- Definitions & Methodology
- Market size
- Units
- Forecast
- Geographical Distribution
- Market share
- Can integrated graphics take over discrete AIBs?
- Market Value
- Market value for the quarter
- Price trends by segment
- Market value and forecast by segments
- Market value and forecast by region
- Memory Size
- GPUs, AIBs and PCs
- Add In Boards
- Embedded systems
- Sales channel
- Multi AIBs
- Benchmarks
- Beware of relying too heavily on a handful of hardware metrics
- The market is usually the best judge
- Benchmark data
- Architectural and Construction Concepts of AIBs
- HPU and EPG
- GPU-Compute
- Suppliers
- GPU suppliers
- AIB products
- AIB Suppliers
Table of Figures
- Figure 1: Graphics chip shipments since introduction of PC
- Figure 2: Comparison of quarter-to-quarter growth and AIB unit shipments
- Figure 3: Growth rates quarter-to-quarter over time
- Figure 4: Market share for AIBs for the quarter
- Figure 5: AMD’s AIB roadmap (Source AMD)
- Figure 6: Matrox’s Thnderbolt multi monitor accessory
- Figure 7: Nvidia’s GeForce GT 520
- Figure 8: S3 Chrome AIB driving four signage displays
- Figure 9: Shipments of graphics AIBs by segment this quarter
- Figure 10: Graphics AIB distribution triangle
- Figure 11: History and forecast of AIB shipments
- Figure 12: Geographic distribution of shipments of AIBs
- Figure 13: Market share of the primary AIB GPU suppliers
- Figure 14: Market value by AIB segment
- Figure 15: ASP changes over time for AIB segments
- Figure 16: Market value of segments over time
- Figure 17: Market value of regions over time
- Figure 18: Memory load of AIBs over time
- Figure 19: Basic categorization of PC platforms and their graphics subsystems
- Figure 20: Sales channels for AIBs
- Figure 21: Pmark test results for AMD and Nvidia this quarter
- Figure 22: Game results for AIBs tested
- Figure 23: Pmark test results for AMD AIBs
- Figure 24: AMD’s AIBs for Q2
- Figure 25: Game results for AMD AIBs
- Figure 26: Comparison of Nvidia AIBs in SLI mode
- Figure 27: Running games on an extreme high resolution display with dual AIBs
- Figure 28: Basic PC architecture for graphics
- Figure 29: The newer PC architecture for graphics
- Figure 30: Embedded graphics market impact on IGPs and AIBs
Table of Tables
- Table 1: AIB sub-segments
- Table 2: Workstation AIB sub-segments
- Table 3: AIB products based on AMD and Nvidia GPUs
- Table 4: AIB suppliers