Basemark partners with Luxoft on automotive AR solutions

It takes a village to augment the reality of driving.

Jon Peddie

Basemark has taken over the automotive augmented reality market with its tooling and software products. Extending their reach further, the company recently announced its new partnership with Luxoft, a DXC Technology company. Luxoft has become the latest member of Basemark’s Rocksolid Ecosystem, a community committed to pioneering innovative and immersive solutions for automotive AR experiences.

Basemark will offer its AR software and expertise delivering AR solutions to major automakers, to Luxoft for automotive service projects. As a full-service technology partner providing strategic advice, solution design, and delivery, Luxoft brings a wealth of experience and open collaboration models to the partnership. The partnership provides automakers with software service solutions for large-scale global automotive AR projects. 

 “We are delighted about our partnership with Luxoft, a renowned service provider with a strong reputation in the automotive industry. This partnership enables us to provide complementary solutions, as we can receive service support from Luxoft in larger customer projects, while they get support with AR tooling and software for their automotive projects,” says Tero Sarkkinen, founder and CEO of Basemark. 

Luz G. Mauch, Luxoft executive vice president, said, “This partnership with Basemark enables us to provide automakers with end-to-end solutions for even the most ambitious AR projects. We’re committed to empowering automakers to continually transform their in-car technology and innovate the driving experience.”

Basemark took part in NXP Tech Days November 7–8 with Luxoft, where Basemark showcased its newest automotive AR solutions. Basemark will also showcase some of its AR software products with Luxoft at CES 2024 on January 9–12. 

DXC Technology Company (DXC) is a multinational information technology (IT) and consulting services firm. The company’s service portfolio includes:

  • Analytics
  • Cloud applications
  • Cloud infrastructure
  • Enterprise applications
  • Data security services
  • IT outsourcing (ITO)
  • Workplace and mobility solutions

DXC operates through two main segments: Global Business Services (GBS) and Global Infrastructure Services (GIS). The company’s globally connected centers employ more than 110,000 people.