Jon Peddie Research releases its Q3, 2018 add-in board report

Q3 2018 goes down as worst third quarter for add-in boards in over 10 years

Jon Peddie

Jon Peddie Research, the market research firm for the computer graphics industry, has released its quarterly Add-in Board report on world-wide AIB shipments used in desktop PCs for Q3'18.

The add-in board market decreased in Q3'18 from last quarter while Nvidia gained market share. Over $2.5 billion dollars of AIBs shipped in the quarter.

Quarter-to-quarter graphics board shipments decreased by 19.2% and decreased by 36.1% year-to-year.

The market shares for the desktop discrete GPU suppliers shifted in the quarter, Nvidia increased market share from last quarter, it also increased share from the same quarter last year.

Market share changes quarter-to-quarter, and year-to-year  


“The third quarter is normally the strongest from the previous quarter. This quarter it was down -19.2% from the last quarter,” said Dr. Jon Peddie, President of JPR. “That is below the ten-year average of 14.9% and was caused by too much inventory in the channel due to a misjudgment on the strength of the crypto-mining demand.”

Since 1981, 2,083 million AIBs have been shipped.

For the year $4.4 billion of AIBs have been sold

Add-in boards (AIBs) using discrete GPUs are found in desktop PCs, workstations, servers, rendering and mining farms, and other devices such as scientific instruments. They are sold directly to customers as aftermarket products or are factory installed by OEMs. In all cases, AIBs represent the higher end of the graphics industry with their discrete chips and private, often large, high-speed memory, as compared to the integrated GPUs in CPUs that share slower system memory.

The PC AIB market now has just two chip (GPU) suppliers which also build and sell AIBs. The primary suppliers of GPUs are AMD and Nvidia. There are 48 AIB suppliers, the AIB OEM customers of the GPU suppliers, which they call “partners.”

In addition to privately branded AIBs offered worldwide, about a dozen PC suppliers offer AIBs as part of a system, and/or as an option, and some that offer AIBs as separate aftermarket products. We have been tracking AIB shipments quarterly since 1987—the volume of those boards peaked in 1999, reaching 114 million units. This quarter 9.9 million shipped.

AIBs and desktop PCs shipped since the introduction of the PC 


Discrete GPUs are the heart and soul of add-in boards (AIBs) and Jon Peddie Research’s Add-in Board Quarterly Report covers the market activity of PC-based graphics for Q1’18.

This detailed 111-page report will provide you with all the data, analysis and insight you need to clearly understand where this technology is today and where it's headed.

JPR also publishes a series of reports on the PC Gaming Hardware Market, which covers the total market including system and accessories, and looks at 31 countries. More information can be found here: Worldwide PC Gaming Hardware Market Report Series

Pricing and availability

Jon Peddie Research’s AIB Report is available now in both electronic and hardcopy editions and sells for $2,500. The annual subscription price for JPR’s AIB Report is $5,000 and includes four quarterly issues. Full subscribers to JPR services TechWatch are eligible for a 10% discount. Bundle packages are also available. For information about purchasing the AIB Report, please call 415/435-9368 or visit the Jon Peddie Research website at

Contact Robert Dow at JPR ([email protected]) for a free sample of any of our reports.

About Jon Peddie Research

Dr. Jon Peddie has been active in the graphics and multimedia fields for more than 30 years. Jon Peddie Research is a technically oriented multimedia and graphics research and consulting firm. Based in Tiburon, California, JPR provides consulting, research, and other specialized services to technology companies in a variety of fields including graphics development, multimedia for professional applications and consumer electronics, high-end computing, and Internet-access product development. Jon Peddie’s Market Watch is a quarterly report focused on the market activity of PC graphics controllers for notebook and desktop computing.

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