Why Apple must refresh the Mac Pro

Robert Dow

Apple is nearing irrelevance in a surging workstation market. Thermal issues are one problem, market perception is another. In a meeting with a select set of Silicon Valley journalists, three senior Apple executives (SVP of marketing Phil Schiller, VP of software engineering Craig Federighi, and VP of hardware engineering John Ternus) recently explained how they came to a joint epiphany about the need to not only take the Mac Pro in a new direction, but to explain to their loyal customers what they had in mind. Read more on GraphicSpeak