postproduction – Jon Peddie Research

AI in the creative role

A little creative AI is fine, but there are limits.

Lightcraft helps revolutionize the production process, and then does it again years later.

Using AI where it benefits viewers, creatives.

AI-powered tools and more that are transforming moviemaking.

It’s not a replacement for creativity.

Not every task is ideal for AI, but many can and are benefitting from it.

TIFF and IBC, global conferences worth attending.

Content creation, production, distribution is in a state of flux.